If you happen to be in the Northern California city of San Jose next week, you may find yourself overhearing an enormous number of potentially cryptic-but-important acronyms like CTR, SEM, ROI, 301, and SES. That last one stands for Search Engine Strategies, one of the largest global conferences catering to webmasters, online marketers and advertisers, and the people (and companies) who love them. As luck would have it, SES is happening in San Jose Monday through Thursday next week. Google's very own (CEO) Eric Schmidt will participate in a discussion with conference organizer Danny Sullivan, and many other Googlers will be speaking at SES throughout the week as well:

Monday, Aug 7th

12:30 - 2:00 Lunch with the Google Sitemaps team
2:00 - 3:30 Social Search: Up Close With Google, Shashi Seth, Product Manager
4:00 - 5:30 The Search Laboratories, Peter Norvig, Director of Research
4:00 - 5:30 Domaining & Address Bar-Driven Traffic, Hal Bailey, Strategic Partner Manager

Tuesday, Aug 8th

9:00 - 10:15 Auditing Paid Listings & Click Fraud Issues, Shuman Ghosemajumder, Business Product Manager, Trust & Safety
11:15 - 12:30 Search Arbitrage Issues, Kim Malone, Director of Online Sales & Operations, Google AdSense
11:15 - 12:30 Duplicate Content & Multiple Site Issues, Matt Cutts, Software Engineer
1:15 - 2:45 The Bot Obedience Course, Vanessa Fox, Product Manager
3:30 - 5:00 Meet The Search Ad Networks, Emily White, Online Sales and Operations Director

Wednesday, Aug 9th

10:00 - 10:45 A Conversation With Google CEO Eric Schmidt
11:00 - 12:15 Speaking Unofficially: Search Engine Bloggers, Matt Cutts, Software Engineer

Thursday, Aug 10th

9:00 - 10:15 Meet The Crawlers, Shiva Shivakumar, Distinguished Entrepreneur
9:00 - 10:15 Search APIs, Mark Lucovsky, Technical Director and Rohit Dhawan, Product Manager
10:45 - 12:00 Search Engine Q&A On Links, Adam Lasnik, Search Evangelist
10:45 - 12:00 Vendor Chat On Measuring Success, Brett Crosby, Product Marketing Manager, Google Analytics

We hope those of you attending the conference will check out some of these panels and also stop by the Google booth in the expo hall. Googlers there will be eager to hear your feedback, answer your questions, or even just chat about the world's most colorful search engine. If you come to SES, one thing not to miss is our annual Google Dance, where SES attendees test drive some of our latest creations when they're not shaking their booties or dunking GoogleGuy (hey, it could happen). See you there?