Tuesday, June 12, 2007
Last fall we talked about our work on efficient power supplies in the capable hands of Ben Jai, Ken Krieger and the rest of our power supply team. Since then, we've become involved in several projects focused on environmental stewardship. Today, for example, together with Intel, Dell, EDS, the EPA, HP, IBM, Lenovo, Microsoft, the World Wildlife Fund, and more than 20 other companies, we announced the Climate Savers Computing Initiative. After working on this initiative over the last few months, we're delighted to join with so many organizations to form this new group. In particular this project should speak to every business with computers.
Believe it or not, a typical desktop PC wastes over half the power delivered to it — and, when turned on, most desktops waste power — even when they're not in use. Through some very simple measures, there is an opportunity to save 70-80% of the power currently consumed by desktop computers. With a more efficient power supply, more efficient DC-to-DC converters, and power-management features turned on, that same desktop PC would save as much as 80% of the energy currently consumed! That energy savings means dollars, of course; it also prevents emissions of greenhouse gases and other pollutants.
This initiative is one example of ways we as a company can work to reduce our environmental impact. A few others we've undertaken:
- our fuel-efficient vehicle incentive project
- our corporate shuttle program for commuting to work
- organic, locally-sourced food in our café
- our corporate solar panel installation
There are always more measures to take, of course. Through Google.org, for example, we are exploring innovative technologies that promise to reduce our collective impact on the environment. And as with Climate Savers, we hope to set an example as well as use the convening power of Google to further more environmental initiatives.
All of these sorts of programs, and more, are what's needed. As ecologist Rachel Carson put it, "Only within the moment of time represented by the present century has one species — man — acquired significant power to alter the nature of his world." Let's work together now to alter things for the good of the planet.