Thursday, November 10, 2011

Raising awareness for breast cancer through the Pink Pin Initiative in NYC and beyond

Every October marks Breast Cancer Awareness Month, a time when organizations and individuals around the world come together to raise awareness to support the fight against breast cancer.

This year, Google joined in and partnered with Susan G. Komen for the Cure on the Pink Pin Initiative, which challenged local businesses in New York City to rally their customers, friends and families around breast cancer awareness. Using Google’s products, including Maps, YouTube, Picasa and Google+, we made it easy for local businesses and New York residents to show their support for the cause. On an interactive website, pinkpin.com, people could register their businesses on the Pink Pin Map, share their experiences by uploading their own videos and photo stories, as well as donate to Susan G. Komen for the Cure.

More than 300 businesses signed up to participate in the first 24 hours, and we saw an outpouring of public support from both businesses and individuals, demonstrating how small, random acts of participation can translate to larger scale impact. In fact, some businesses took it upon themselves to take Pink Pin a step further. One New York business offered $100 of free services for every $100 donated. A Brooklyn restaurant hosted a one-day “Dine-out” for Pink Pin, where a percentage of their earnings for that day went to Susan G. Komen for the Cure. Pink Pin was a tremendous demonstration of what people will do if you give them the tools to use technology for good. We’re thrilled that Pink Pin has been so positively received by New Yorkers and hope to continue and expand our efforts next year.

Googlers also celebrated Breast Cancer Awareness month in 23 of our offices around the globe. In addition to health talks encouraging Googlers to learn more about breast cancer prevention, we heard a panel of survivors speak in Mountain View, held walk/runs in California, New York and Washington, and participated in flash mobs to raise awareness in Dublin and London. On Wednesday, October 19, we celebrated a global “Wear Pink, Think Pink Day.” We also encouraged donations (and gift matching!) to organizations like Susan G. Komen for the Cure and the Breast Cancer Research Foundation. You can see a photo album of all our activities below: