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Through the Google lens: search trends May 23-29



This week we saw searches on everything from surprises on the court to retro reads.

Books in the news

Maya Angelou search trends

On Wednesday, the beloved author Maya Angelou passed away at the age of 86. More than 2 million searches have taken place this week as people looked for information about her life and work. Popular queries related to the author this week include [maya angelou quotes], [maya angelou poems] and [still i rise].

Take a look, it’s in a book… on the web? More than 30 years after it first premiered, the beloved PBS show “Reading Rainbow” was in the news this week when former host LeVar Burton formed a Kickstarter campaign to fund a Reading Rainbow literacy program. In less than 24 hours, Burton had met his goal of a million dollars.

Sporting surprises

The NBA and NHL playoffs continue to dominate sports fans' minds, but this week in addition to the more expected [rangers], [blackhawks], [heat], [spurs], etc. there were a few less common sporting searches. Rapper 50 Cent threw out a first pitch for the Mets on Tuesday, and it was a little, um, off the mark. People headed to Google to look for video and GIFs of the wild pitch. Some might say 50 Cent may want to stay in da club and off the mound.

Meanwhile in tennis, French Open number-one seed Serena Williams was defeated by a lower-ranked young player, Garbine Muguruza, who grew up idolizing Serena’s game. Finally, anticipation for summer soccer is heating up. Late last week we learned that player Landon Donovan would not be included in the United States’ World Cup roster this year. Searches for Donovan immediately spiked to reach a new high for the last year, with related terms [klinsmann] and [landon donovan twitter] rising as well.

Long weekend festivities

Kim Kardashian search trends

This week marked Memorial Day in the U.S., and many Americans celebrated with [parades] and [fireworks] to honor service members, and also hit up the mall for weekend [sales]. Other celebrations took place this weekend too: amidst a host of college students walking across the dais this weekend, there was one grad who's more known for her prowess in a fictional school. Harry Potter star Emma Watson graduated from Brown University (the Hogwarts of Rhode Island) this weekend, and searches for the actress were even higher than when she presented at the Oscars (woo, education!). But no weekend wrapup would be complete without at least a mention of... yes, Kimye. The long-anticipated and not-so-secret nuptials of Kanye West and [kim kardashian] took place in Europe over the weekend, leading hordes of curious searchers to look for dirt on the dress, the rehearsal dinner and more.

Last but—in my book—certainly not least: comedian Bill Murray showed up unexpectedly at a bachelor party in Charleston, South Carolina, where he gave a toast with some life advice on finding “the one.” Because if anyone knows how hard it can be to find the one, it's Phil Connors.

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