Hey—we've moved. Visit
The Keyword
for all the latest news and stories from Google
Official Blog
Insights from Googlers into our products, technology, and the Google culture
Improving Public Alerts for hurricane season
August 27, 2015
Ten years ago,
Hurricane Katrina
ravaged the Gulf Coast of the United States, flooding cities, displacing thousands of people, and causing billions of dollars worth of damage. It is the costliest natural disaster, and one of the deadliest hurricanes, in U.S. history.
After rescue efforts began in the immediate aftermath of Katrina, some Googlers wondered how they could connect people with useful information and resources related to the storm. With the help of many third-party organizations, small groups of our employees worked to display
satellite imagery
of affected areas in Google Earth and helped build
searchable databases
so people could check on the safety of friends and loved ones. These early efforts later became some of the standard actions taken today by the
Google Crisis Response Team
following natural disasters, from hurricanes to earthquakes to tsunamis.
As the U.S. enters hurricane season again, Katrina remains a stark reminder of the devastation a storm like that can cause. We want to be as prepared and as helpful as possible for the next one—no matter where it hits, or how big it is. So we’re always working to improve our
Crisis Response
efforts to help people stay safe and informed during these events.
With that in mind, we've launched some improvements to weather forecasts and
Public Alerts
in Google Search to track storms during this year's U.S. hurricane season. Now, when you search the web for information about particular
storms
or tornadoes, you may see:
A map showing your location in relation to the oncoming storm
Visualizations of its forecasted track, wind severity and arrival time, courtesy of
NOAA
Concise instructions for preparing and staying safe, customized for the estimated intensity of the storm and its arrival time relative to your location, from
FEMA
and
ready.gov
The safety recommendations you receive will be tailored to reflect the current status of the event and your context. For example, if you search for a specific storm when it’s still several days away, you may see a map of the developing weather event and a recommendation to start preparing an emergency kit. If the storm is only hours away from your location, you might receive a reminder to start charging your phone in case power goes out. And if you search when the storm is nearby, you'll get the most urgent information, like how to avoid injury from fast-moving water or flying debris.
Tropical storm alert with precise location, wind details and customized safety checklist. Improved tropical storm alerts like this will appear in Search on mobile and desktop.
Not every storm is as devastating as Katrina was, but they all have the potential to cause damage, disrupt lives, and uproot communities. By providing useful, accurate, early-warning information, we want to do our part to help people prepare. More information won’t stop natural disasters from occurring, but it can go a long way to keeping people safe, and in some cases, could even save lives.
Posted by Pete Giencke, GIS Data Engineer
Labels
accessibility
41
acquisition
26
ads
131
Africa
19
Android
59
apps
419
April 1
4
Asia
39
books + book search
48
commerce
12
computing history
7
crisis response
33
culture
12
developers
120
diversity
35
doodles
68
education and research
144
entrepreneurs at Google
14
Europe
46
faster web
16
free expression
61
google.org
73
googleplus
50
googlers and culture
203
green
102
Latin America
18
maps and earth
194
mobile
125
online safety
19
open source
19
photos
39
policy and issues
139
politics
71
privacy
66
recruiting and hiring
32
scholarships
31
search
505
search quality
24
search trends
118
security
36
small business
31
user experience and usability
41
youtube and video
140
Archive
2016
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2004
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Feed
Google
on
Follow @google
Follow
Give us feedback in our
Product Forums
.
Follow
