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Insights from Googlers into our products, technology, and the Google culture
Google blogging (and beyond) in 2011
31 de diciembre de 2011
With just a few hours of 2011 remaining in Mountain View, Calif., we’re taking our
traditional look
at the past year on the Official Google Blog, as well as Google’s presence on Google+ and Twitter.
On the blog this year, we published 471 posts (including this one)—17 more than 2010. Those posts were read by nearly 20 million people; we had 19,905,679 unique visitors between January 1 and December 31. We find a few themes in the most popular posts: Google+ was a favorite topic, as well as greater focus and simplicity across Google, and search quality. The top 10 posts are:
Ten years later
- 1,731,280 unique pageviews. Our post for the 10th anniversary of September 11, 2001 recognized a few online spaces for remembering the day. (This post was linked from google.com.)
Introducing the Google+ project: real-life sharing, rethought for the web
- 909,537 unique pageviews. In June, we launched Google+ to bring the nuance and richness of real-life sharing to the web.
Microsoft’s Bing uses Google search results—and denies it
- 538,764 unique pageviews. We posted about how our experiments determined that Bing was using Google web search results.
Supercharging Android: Google to acquire Motorola Mobility
- 431,366 unique pageviews. In August we announced an agreement to acquire Motorola.
Evolving the Google design and experience
- 352,254 unique pageviews. We began to bring greater consistency to the Google experience, revamping first the homepage, then
Gmail
and
more
.
Games in Google+: fun that fits your schedule
- 265,995 unique pageviews. Less than two months after we launched the Google+ project, we brought games to the platform.
More wood behind fewer arrows
- 310,912 unique pageviews. As part of the process of prioritizing our product efforts, we announced the winding down of Google Labs.
Advanced sign-in security for your Google account
- 281,385 unique pageviews. It’s not often we can say that a post about online security is one of the top posts of the year. 2-step verification, an opt-in feature that helps verify that you're the real owner of your account, was an exception.
Google+ Pages: connect with all the things you care about
- 237,467 unique pageviews. The third most popular Google+ post on the blog was about pages for brands and businesses to connect with people on Google+.
Finding more high-quality sites in search
- 258,974 unique pageviews. A major change to our ranking algorithm, known as
Panda
, is aimed at helping people find even higher quality in our search results.
Other popular posts included the
announcement that Larry Page was becoming CEO
, a
project to help Egyptians communicate during the January protests
,
Google+ updates
and
+1
news
, a
keeping your information safe from phishing campaigns
,
patents and Android
,
practical steps toward greener computing
, more
search
news
and the debut of
Google Wallet
. We shared special
doodles
(from Lucy to Les Paul to the lunar eclipse, and Jules Verne to Jim Henson) and stories from unique
Google
users
. We brought
music to the cloud
,
Ice Cream Sandwich
to your pocket, and
great works of art
and
pieces of history
to your computer screens. We worked to help those affected by disasters in
Japan
and
elsewhere
, told some
history
tales
, and, as always, had
some
fun
along
the
way
.
Like many of you, we were excited to start using Google+ Pages when they launched in November. We’re now running
22 pages for Google products and teams
; nearly 100,000 of you have the flagship page,
+Google
, in your circles. Popular posts there include
photos of our L.A. office
,
holiday
,
New Year
and
Marie Curie doodles
, the
year-end Zeitgeist
,
Google Photography Prize
and
Sebastian Thrun on self-driving cars
.
We’ll soon celebrate
@google
’s third anniversary on Twitter, and we hit the 4 million follower mark this month. Popular tweets include the
Les Paul doodle
,
patents and Android
,
Motorola
,
Larry and Sergey remembering Steve Jobs
,
Google Wallet
,
Google+
and
Wael Ghonim
.
As the clock ticks toward the close of 2011, we thank our readers for following along—by feed reader, phone app or however you please—and hope you join us for the next year of Google news. Happy 2012!
Posted by Emily Wood, Google Blog Editor
Remembering a remarkable Soviet computing pioneer
25 de diciembre de 2011
In many parts of the world, today is Christmas—but in Russia and Eastern Europe, which use the
Orthodox calendar
, December 25 is just an ordinary day. Little known to most, however, it’s also a day that marks the anniversary of a key development in European computer history.
Sixty years ago today, in the Ukrainian capital of Kyiv, the Soviet Academy of Sciences finally granted formal recognition to
Sergey Lebedev
’s pioneering
MESM project
. MESM, a Russian abbreviation for “Small Electronic Calculating Machine,” is regarded as the earliest, fully operational electronic computer in the Soviet Union—and indeed continental Europe.
Recently we were privileged to get a first-hand account of Lebedev’s achievements from Boris Malinovsky, who worked on MESM and is now a leading expert on Soviet-era computing.
Turn on captions for the English translation.
Described by some as the “Soviet
Alan Turing
,” Sergey Lebedev had been thinking about computing as far back as the 1930’s, until interrupted by war. In 1946 he was made director of Kyiv’s Institute of Electrical Engineering. Soon after, stories of “electronic brains” in the West began to circulate and his interest in computing revived.
Sergey Lebedev*
Initially, Lebedev’s superiors were skeptical, and some in his team felt working on a “calculator”—how they thought of a computer—was a step backward compared to electrical and space systems research. Lebedev pressed on regardless, eventually finding funding from the Rocketry department and space to work in a derelict former monastery in
Feofania
, on the outskirts of Kyiv.
Work on MESM got going properly at the end of 1948 and, considering the challenges, the rate of progress was remarkable. Ukraine was still struggling to recover from the devastation of its occupation during WWII, and many of Kyiv’s buildings lay in ruins. The monastery in Feofania was among the buildings destroyed during the war, so the MESM team had to build their working quarters from scratch—the laboratory, metalworking shop, even the power station that would provide electricity. Although small—
just 20 people
—the team was extraordinarily committed. They worked in shifts 24 hours a day, and many lived in rooms above the laboratory. (You can listen to a lively account of this time in programme 3 of the
BBC’s ”Electronic brains”
series.)
MESM and team members in 1951. From left to right: Lev Dashevsky, Zoya Zorina-Rapota, Lidiya Abalyshnikova, Tamara Petsukh, Evgeniy Dedeshko
MESM ran its first program on November 6, 1950, and went into full-time operation in 1951. In 1952, MESM was used for top-secret calculations relating to rocketry and nuclear bombs, and continued to aid the Institute’s research right up to 1957. By then, Lebedev had moved to Moscow to lead the construction of the next generation of Soviet supercomputers, cementing his place as a giant of European computing. As for MESM, it met a more prosaic fate—broken into parts and studied by engineering students in the labs at Kyiv’s Polytechnic Institute.
*All photos thanks to
ukrainiancomputing.org
.
Posted by Marina Tarasova, Communications Associate, Ukraine
Santa Claus is coming to town... find out where with Google and NORAD
23 de diciembre de 2011
It’s that time of year again! The stockings are hung by the chimney with care and Google and
NORAD
are ready to answer the question of “where?”
NORAD’s tradition of tracking Santa on Christmas Eve
started in 1955
, when a Sears and Roebuck ad promoting the Talk-to-Santa hotline inadvertently sent callers to CONAD (NORAD’s predecessor) commander-in-chief’s operations hotline. After recovering from the surprise that the call was not from the Pentagon or the White House but instead a little boy inquiring if the commander was Santa Claus, Colonel Harry Shoup asked his team to
check their radar
for signs of Santa’s sleigh and a tradition was born.
The Santa tracking tradition has
grown
over the years and today it’s also possible to track Santa using
Google Earth
and
Google Maps
on the
NORAD Santa site
, and on your mobile phone as well. Starting tomorrow (Saturday, December 24) at 2:00 a.m. EST, visit
www.noradsanta.org
to follow Santa’s journey from the North Pole to homes all over the globe. This year there are many ways to keep tabs on Santa’s sleigh, no matter how quickly it moves:
Follow Santa on Google Maps:
Visit
www.noradsanta.org
to see where Santa is currently flying and where he’s headed next on Google Maps. Click on the video icons to watch
“Santa cam” videos
from all over the world, and the gift icons will display information about each city along the route.
Watch Santa fly in 3D with the Google Earth plug-in:
If you have the
Google Earth plug-in
installed on your computer, you can track Santa’s location in 3D and see him deliver presents everywhere from the mountain villages of the Swiss Alps to the white sand beaches of Hawaii.
Track Santa from your mobile phone:
Follow Santa on the go by searching for [santa] on the
Google Maps for mobile
app.
Get updates via social media:
The NORAD team will be posting updates about Santa’s flight throughout the day on December 24. Follow them on
Google+
,
Twitter
or
Facebook
for live updates.
Subscribe to the NORAD Tracks Santa YouTube channel:
All
“Santa cam” videos
will be posted on the
NORAD Tracks Santa YouTube channel
as they’re captured. You can also watch a recap of
Santa’s 2010 trip
. Check back often for updates!
Santa flying over London in Google Earth
NORAD Tracks Santa is a special project near and dear to all of us involved. I started working on the program seven years ago and it’s been a thrill to watch it grow over the years. Recently, I was given the opportunity to speak at TEDActive about the origins of NORAD Tracks Santa and how Google has brought this to life in Google Earth.
I’d like to thank all of Santa’s “elves” that helped out across Google and NORAD far and wide. Happy Holidays!
Posted by Bruno Bowden, Lead Google Engineering Elf
(Cross-posted on the
Lat Long blog
)
On your mark, get set, GOMC!
21 de diciembre de 2011
Professor registration for the 2012
Google Online Marketing Challenge
(GOMC) is now open.
GOMC is a global online marketing competition open to professors and their students in any higher education institution. Professors sign up for the contest and then serve as guides and mentors to their student participants throughout the competition. Over the course of three weeks, student teams are tasked with developing and running a successful online advertising campaign for real businesses or nonprofit organizations using
Google AdWords
. In the process, they sharpen their advertising, consulting and data analysis skills. (Note: student registration will open on January 31, 2012 and students can only enter if their professors have signed up already and must sign up under their own professors).
After running their online advertising campaign for three weeks, students summarize their experiences in campaign reports, which they submit online. Based on the performance of the campaigns and the quality of the reports, Googlers on the GOMC team and a panel of independent academics select the winning teams.
The global winners and their professor will receive a trip to Google headquarters in Mountain View, Calif. The regional winners (and their professor) will win a trip to local Google offices, and the social impact award winners will be able to make donations to nonprofit organizations that were part of the GOMC competition.
Last year’s challenge had 50,000 participants representing 100 countries, and this year we expect even more. For more information, visit
www.google.com/onlinechallenge
. Professors, here is a chance to help your students sharpen their marketing skills and make a global impact!
Posted by AJ Pascua, GOMC Team
Test your creativity with our search caption challenge
21 de diciembre de 2011
Our main goal at Google Search is to bring you the most relevant and useful results as quickly as possible. But, we are aware that often that is only part of your task or journey. Sometimes, you need more than simple results. You might want to learn, to discover, to be entertained or get insights.
Insights can happen when you least expect them. To improve their chances, it's good to try other things, or do things differently once in awhile. As a lifelong fan and connoisseur of
New Yorker
style cartoons, I always believed in the power of humor not just to entertain but to enlighten. I have tried to connect humor to everything I do (although, I have to admit, not always successfully). The best cartoonists possess great insights, which they illustrate in a clever package that we can consume in seconds and yet remember for years.
With all of this in mind, today we’re connecting Google search and cartoons through a
search caption challenge
. Cartoon caption contests have a long history dating back at least to the 1930s, as can be seen in
this example
I found from
Ballyhoo
magazine. For our modern version, we worked with artists like Matthew Diffee, Emily Flake, Christoph Niemann, Danny Shanahan and Jim Woodring, who created cartoons that place characters in unusual, interesting and funny situations—all with a common twist. In each cartoon, one of the characters is doing a Google search. We've left it to you to imagine what they'd be searching for at that moment, and left the caption blank for you to fill in with your answer.
To participate, go to
Inside Search
and submit your idea. Your caption will appear on the site, and you can share it with friends via a unique link. You can also vote on your favorite submissions and the most popular will rise to the top.
We hope this game helps you think in a way you wouldn't otherwise, and maybe get some insights. Or just have fun.
Posted by Udi Manber, VP of Engineering and Cartoons
(Cross-posted on the
Inside Search blog
)
One more present under the tree—custom
video messages
from Santa
20 de diciembre de 2011
Last Friday
Santa opened up the Ho Ho Hotline and teamed up with Gmail to send
personalized holiday phone calls
to anyone you know who has been nice (or naughty, for that matter) in the U.S. or Canada. In just a few days Santa has made hundreds of thousands of calls to your friends, family and loved ones, and received many a message from you at his Google Voice number (
855-34-SANTA
).
Santa has one more surprise in store. Starting today, anyone in the world can
create and send
a personalized cartoon video message (in English only) from Santa to anyone you know, anywhere in the world, and share them through email and Google+. Watch our sample video below and create your own at
SendaCallFromSanta.com
.
The Gmail team wishes you a happy holiday!
Posted by Trevor Claiborne, Product Marketing Manager
(Cross-posted from the
Gmail blog
)
What were we watching this year? Let’s rewind 2011.
20 de diciembre de 2011
One hundred years into the future, when our great-grandkids look back to what was capturing the world’s imagination on YouTube in 2011, what will they make of us? Will they still be delighted by
babbling babies
? Will they still be “so excited” about
the weekend
? And will they be any closer to understanding the mystery of the
space-traveling toaster pastry cat
?
Check out
YouTube.com/Rewind
for a timeline of this year's most popular videos and events and to see what the world watched in 2011.
Today, we
rewind
through the videos and channels that absorbed our collective global attention this year. To compile these lists, we looked at global view counts of popular videos uploaded throughout this year, and, in some instances, we aggregated views across multiple versions of the same video.
2011 was a year
of amazing new channels and new stars being discovered, awesome creativity, and of course, Rebecca Black. It was also a year of powerful news stories playing out on YouTube, as people witnessed and documented uprisings and natural disasters, touching personal moments and moments of protest.
In total, there were more than 1,000,000,000,000 (one trillion) playbacks on YouTube this year (yep, count ‘em, 12 zeroes). That’s about 140 views for every person on the earth. More than twice as many stars as in the Milky Way. And if I had a penny for every … OK, you get my drift, it’s a big number.
So to all of you who
picked up a guitar
and sang a love song,
held your camera phone high above a protesting crowd
,
danced along to “Friday”
or
just forgot the webcam was on
, thank you. You make YouTube what it is, and we can’t wait to hear your stories next year.
Without further ado, your most-viewed videos of 2011.
Most-viewed YouTube videos globally (excluding videos from major music labels)
(
playlist
)
Rebecca Black - Friday (OFFICIAL VIDEO)
Ultimate Dog Tease
Jack Sparrow (feat. Michael Bolton)
Talking Twin Babies - PART 2 - OFFICIAL VIDEO
Nyan Cat [original]
Look At Me Now - Chris Brown ft. Lil Wayne, Busta Rhymes (Cover by @KarminMusic)
The Creep (feat. Nicki Minaj & John Waters)
Maria Aragon - Born This Way (Cover) by Lady Gaga
The Force: Volkswagen Commercial
Cat mom hugs baby kitten
Most-viewed YouTube channels globally (excluding channels from major music labels)
machinima
IGNentertainment
RayWilliamJohnson
expertvillage
BlueXephos
smosh
realannoyingorange
roosterteeth
thelonelyisland
barelypolitical
Most-watched videos from major music labels globally (
playlist
)
Jennifer Lopez - On The Floor ft. Pitbull
LMFAO - Party Rock Anthem ft. Lauren Bennett, GoonRock
Bruno Mars - The Lazy Song [Official Video]
Nicki Minaj - Super Bass
Pitbull - Give Me Everything ft. Ne-Yo, Afrojack, Nayer
Pitbull - Rain Over Me ft. Marc Anthony
Jessie J - Price Tag ft. B.o.B.
LMFAO - Sexy and I Know It
Katy Perry - E.T. ft. Kanye West
Katy Perry - Last Friday Night (T.G.I.F.)
Some highlights from other categories
Zach Wahls Speaks About Family
was the most-watched political video
Japan Earthquake: Helicopter aerial view video of giant tsunami waves
was the most-watched news video
25 Ways to Wear a Scarf in 4.5 Minutes!
was the most watched “how-to” video
iPhone 5 Concept Features
was the most-watched science/technology video
Immortals
was the most-watched movie trailer
Mountain Biker gets taken out by Buck
was the most-watched sports video
You can also check out the most-viewed videos of the year in
fashion
,
beauty
,
sports
,
gaming
,
travel
,
fitness
,
food
,
science
,
tech reviews
,
family
,
pets
and
wedding proposals
.
Posted by Kevin Allocca, YouTube Trends Manager
(Cross-posted from the
YouTube Blog
)
Etiquetas
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19
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58
April 1
4
Asia
39
Europe
46
Latin America
18
accessibility
41
acquisition
26
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131
apps
418
books + book search
48
commerce
12
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7
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33
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12
developers
120
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35
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68
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144
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14
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16
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61
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73
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50
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202
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102
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194
mobile
124
online safety
19
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19
photos
39
policy and issues
139
politics
71
privacy
66
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32
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31
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505
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24
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118
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36
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31
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41
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140
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