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Through the Google lens: search trends July 25-31
August 1, 2014
The dog days of summer are upon us (just look at the last time we posted on this here blog), but there’s still plenty of excitement to keep search buzzing. From big baseball news to blockbusters, here’s a look at the last seven days in search:
Baseball bombshells
This season’s MLB trade deadline was yesterday, and as news of surprise trades emerged, people were quick to catch the latest via search. More than half of the day’s hot trends were baseball-related, and searches for the blogs [mlb trade rumors] reached their
highest volume
all year. From the three-way trade that landed
David Price
in Detroit and Austin Jackson in Seattle to the A's-Red Sox swap of Jon Lester and
Yoenis Céspedes
, it was quite the active Deadline Day.
Searchnado
Thanks in large part to nerdfest Comic-Con, it was a week of sneak peeks for movie fans. First up: the reboot of
Mad Max
.
The long-awaited remake of the Australian classic premiered its trailer at the conference last weekend, and fans got their first real glimpse of
Bane
Tom Hardy as Max. Meanwhile, a sneak peek of Israeli actress
Gal Gadot
as Wonder Woman in the forthcoming
Batman v. Superman: Dawn of Justice
made waves. And a new teaser trailer for
Hunger Games: Mockingjay - Part 1
gave us a new glimpse at Katniss as the face of the rebellion.
Though neither film will be in theaters for some time, fans are keeping busy in the meantime: searches for new releases
Guardians of the Galaxy
,
Lucy
and
Hercules
were all high on the charts. And those who prefer their movies with a hefty serving of camp to go with their popcorn had more than enough to satisfy them with
Sharknado 2
: The Second One
. Searches for [sharknado 2 trailer] were up 95 percent over the past month, and the movie was one of the top topics Wednesday when it premiered on Syfy.
Simply stunning
. Finally, the trailer for the movie version of Stephen Sondheim’s
Into the Woods
had musical theater lovers ready for more.
Searching for symptoms
An
ebola
outbreak in West Africa has people concerned about the spread of the deadly epidemic. Searches for [ebola] are
at their highest ever, up 2,000%
, and related searches like [ebola in nigeria], [ebola symptoms] and [what is ebola] grew too. Worldwide, Liberia had the highest search volume of any country.
Tip of the week
Next time you’re invited to a summer barbecue, let Google help you remember to pick up a snack or six-pack to contribute to the fiesta. On your
Android
or
iPhone
, just say “Ok Google, remind me to buy a watermelon when I’m at Safeway.” Next time you’re near the store, you’ll get a prompt. No more showing up with empty hands!
Posted by Emily Wood, Google Blog Editor, who searched this week for [beyonce surfboard] and [arcade fire tour costumes]
Through the Google lens: search trends July 18-24
July 25, 2014
Based on search, it seems like a lot of you spent the last seven days slurping ice cream cones, jamming to pop parodies and starting the countdown to a certain February flick. Could be worse. Here’s a look at what people were searching for last week:
Fifty shades of search
Searchers were “Crazy in Love” with the new trailer for
Fifty Shades of Grey
, set to a special Beyonce recording of her 2003 hit. There were more than a million searches this week for the ….ahem… hotly anticipated movie, which comes out next Valentine’s Day. In addition to the trailer, people were also looking for information on
stars
[jamie dornan] and [dakota johnson]. Beyonce was in the spotlight for other reasons too, following rumors that her marriage to Jay-Z was on the rocks.
“Mandatory” and musical marriages
After three decades in the biz, Weird Al has finally made his way into the Billboard No. 1 spot with his latest album, “Mandatory Fun.” Though his shtick hasn’t changed, when it comes to promoting his parodies, the artist has adapted to the Internet era, releasing eight new videos in as many days to generate buzz—and
more search volume
than at any other point in the past five years. As an editor, of course, I’m partial to “Word Crimes” (which has more than 10 million views on YouTube), but it’s just
one of the many “breakout” titles
searchers are looking for, along with [tacky], [foil] and [first world problems].
In other musical news, Adam Levine’s bride [
behati prinsloo
] was trending this week after the two got married in Cabo San Lucas. And another Mexico wedding had people searching for information on [
ryan dorsey
], the new husband (after a surprise ceremony) of
Glee
star Naya Rivera.
Foodie ups and downs
A national fruit recall at stores like Costco and Whole Foods led people to the web to learn more about [
listeria
]. For many, the possible contamination may have been an extra incentive to celebrate several less than healthful food holidays: Last Sunday (or should we say sundae?) marked National Ice Cream Day, and people were
searching
for their favorite flavor. National Hot Dog Day took place just a few days later, though sausage searches
paled in comparison
. And just in case all that junk food made you thirsty, yesterday’s
National Tequila Day
had searchers looking for the perfect margarita recipe.
Tip of the week
Overindulged on ice cream last weekend? It’s easy to get back on the healthy eating train with a quick search. Just ask Google “how many calories in hummus?” or “compare coleslaw and potato salad” to get nutrition info on your favorite summer foods.
Posted by Emily Wood, Google Blog Editor, who searched this week for [coming of age in samoa] and [how old is weird al]
Little Box Challenge opens for submissions
July 22, 2014
These days, if you’re an engineer, inventor or just a tinkerer with a garage, you don’t have to look far for a juicy opportunity: there are cash prize challenges dedicated to
landing on the moon
,
building a self-driving car
,
cleaning the oceans
, or inventing an
extra-clever robot
. Today, together with the
IEEE
, we’re adding one more: shrinking a big box into a little box.
Seriously.
Of course, there’s more to it than that. Especially when the big box is a power inverter, a
picnic cooler-sized
device used to convert the energy that comes from solar, electric vehicles & wind (DC power) into something you can use in your home (AC power). We want to shrink it down to the size of a small laptop, roughly 1/10th of its current size. Put a little more technically, we’re looking for someone to build a kW-scale inverter with a power density greater than 50W per cubic inch. Do it best and we’ll give you a million bucks.
There will be obstacles to overcome (like the conventional wisdom of engineering). But whoever gets it done will help change the future of electricity. A smaller inverter could help create low-cost microgrids in remote parts of the world. Or allow you to keep the lights on during a blackout via your electric car’s battery. Or enable advances we haven’t even thought of yet.
Either way, we think it’s time to shine a light on the humble inverter, and the potential that lies in making it much, much smaller. Enter at
littleboxchallenge.com
—we want to know how small you can go.
Posted by Eric Raymond, Google Green Team
Through the Google lens: search trends July 11-17
July 18, 2014
The World Cup is over and order has finally been restored to the universe. Now that football mania is behind us, searchers are getting the latest info about the world off the pitch. From Tesla announcing their cheapest car ever, the $35,000 Model 3 (OK, so “cheap” is relative) to the tragic events surrounding
Malaysia Airlines Flight 17
, read on to see what trended this week.
Cutting the cord … but not really
Netflix binge-watchers had a near-panic attack when rumors swirled that beloved show
Orange is the New Black
was getting the axe. But have no fear, friends—the show lives to see another 13 episodes and quite humorously
reassured us
of its existence. On the other side of the entertainment galaxy, comic book fans were shocked to learn that Marvel’s
Thor
is now a woman—and a rather
ripped
one at that! “Thorita” won’t be taking up her hammer against
Ultron
, the new villain in the upcoming Avengers movie—that role will still be held by Chris Hemsworth. Still, if producers do decide to change it up, we’re pretty sure
Kacy Catanzaro
deserves the role after her performance on American Ninja Warrior left searchers
pumped for more
.
The sports stars are out tonight
Athletes put on their best three-piece suits and gowns for the
ESPYs
on Wednesday, and people turned to search to see which of their favorite stars took home the honors. (FYI OKC Thunder star Russell Westbrook, as usual, won
the red carpet
battle for fashion supremacy, hands down.) While Olympic swimmer
Ian Thorpe
couldn’t make it to the awards show, he still managed to make a splash on the trends charts when he came out as gay. Back on the field, it was the end of an era in baseball as New York Yankees legend
Derek
(er,
Michael
?) Jeter played in his last all-star game.
Seeing double
It was a tale of two Brookses this week as searchers were surprised to find out
Brooks Wheelan
got the boot from Saturday Night Live after just one season—tough crowd.
Garth Brooks
, on the other hand, had a great week when he announced his upcoming fall tour to much fanfare (“searchfare”?). In the reality TV scene, Claire Leeson from England spent more than $30,000 (so, basically a Tesla Model 3) to look like her celebrity idol Kim Kardashian. And another Kardashian lookalike made it to the trends charts when
Lilit Avagyan
married Kim’s ex-boyfriend Reggie Bush—six degrees of Kim Kardashian anyone?
Tip of the week
Didn’t catch the ESPYs? Just ask Google, “who won best male athlete?” to see who took the crown this year and find a list of past winners.
Posted by Jenise Araujo, Communications Associate, who’s [on the run] and searching for [crazy eyes] and [dandelions]
America's businesses are using the web to grow
July 17, 2014
Over the past few months, we’ve had the chance to talk to businesses all over the country and hear stories of how they’ve become successful. For many, it’s pretty simple: the Internet. The web is helping businesses and communities across the U.S. to grow and succeed. In fact, last year Google’s search and advertising tools helped provide $111 billion of economic activity for more than 1.5 million businesses—advertisers, publishers and nonprofits—across the U.S.
Take
Go2marine
, a boat supply company located on Bainbridge Island, off the coast of Washington State. Because of their remote location, bringing traffic to their website using
Google AdWords
plays an important role in their ability to sell their 250,000+ boat supplies to customers in 176 countries. When it’s winter in the U.S., they rely on customers located in other parts of the world where it’s boating season, with the web bringing them business from any place, in any season.
Or meet Don Morton, who taught reading, writing and language in lower-income neighborhoods in my home town of Chicago for nine years. In 2005, he began creating his own materials to supplement what the school system provided. Realizing that his worksheets could be useful for students and teachers everywhere, he created
ereadingworksheets.com
to provide his worksheets for free. Don started using
Google AdSense
to offset his costs by placing ads next to his content, and today he’s able to work full-time on his website and make an impact on students around the world.
These are just two examples of enterprising people making the most of Google tools to find new customers, connect with existing ones and grow their businesses; you can find plenty more of them in our
Economic Impact Report
. Our tools help connect business owners to their customers, whether they’re around the corner or across the world from each other. And when businesses flourish, it’s good news for the rest of us. Recent data shows that businesses that are online are expected to grow 40 percent faster and hire twice as many workers as businesses that aren’t. Every year, it gets clearer that the web helps lead to more successful businesses, stronger economies, more vibrant towns, and more prosperous communities.
Learn more
about our economic impact in all 50 U.S. states, and how businesses are finding success through the web. Whether it’s a part for a boat or a grammar worksheet, we’re proud to play a role in giving businesses the tools they need to do more--to grow and thrive and connect with customers and communities all over the world.
Posted by Jim Lecinski, Vice President, Customer Solutions
From superheroes to the battle of the battles—the World Cup through search
July 14, 2014
Yesterday, Germany won their fourth world championship, and, over the course of the last month, the world watched them do it—in Brazil, in bars and living rooms around the world, on their phones and laptops and tablets. This World Cup was the most digital, most connected, and most searched global event we've seen to date. There were more than 2.1 billion tournament-related searches on Google, many of which we shared on our
trends hub
.
Looking at the trends from each match, you’ll see some topics that you’d expect to catch the world’s attention, such as top players and highly-anticipated matches. But who would have guessed that there were
10x more searches
in the U.S. for the World Cup than for the NBA Playoffs? Or that
Clint Dempsey
, American soccer star who also has a rap single, had 2x more search interest than Jay-Z? Or that after
Ángel di María's
divine goal against Switzerland, he netted 4x more global searches than his fellow countryman, Pope Francis?
Mexico’s Guillermo Ochoa was the most searched goalie in the tournament, but
Tim Howard’s heroics
could hardly be forgotten. German goalkeeper Manuel Neuer not only snagged third place in search, but took home the 2014 Golden Glove award and a World Cup championship to boot.
The
Germany vs. Brazil
semifinal was the most searched match throughout the tournament, leaving many people around the world asking, “What is the biggest win in World Cup history?” Meanwhile, some countries were ready to move on to the next opportunity: after the third place game, Brazilians
searched more
for “World Cup 2018” than for the final game between Argentina and Germany.
No World Cup would be complete without a few surprises—and the creative people of the web were ready to weigh in. Uruguay's Luis Suarez was the most searched player meme, and at the time of the Uruguay-Italy game, there were 20x more searches globally for “Suarez Bite” than for snake, spider, tick, fly, dog and mosquito bites combined.
And if a search Dream Team was created, you’d see these 11 players strutting their stuff on the field. While German star
Mario Götze
didn’t make this list, he was a favorite on search. Even before his goal won it all in the final, he attracted 4x more search attention than Brazilian supermodel Gisele Bündchen, who presented Germany with the championship trophy.
Beyond the impressive stats on the field, we’ve got some numbers of our own to share:
Our team watched 107+ hours of football (we didn’t even need a water break!) and spent 250+ hours bringing you regular insights from our first ever World Cup trends hub. We hope you enjoyed the excitement of the tournament as much as we did, and for more trends, visit
google.com/worldcup
or check out our
Google+ album
.
Posted by
Roya Soleimani
, Communications Manager, who searched for [
iran vs. argentina
], [
brazil’s 12th player
], and of course [
world cup schedule
] throughout the tournament
Through the Google lens: search trends July 4-10
July 11, 2014
Though the World Cup continued to draw
search attention
, this week it had some company. So in addition to Neymar, people were searching for
Lebron James
(who's taking his talents back to Cleveland) and
Roger Federer
(who lost at Wimbledon after a tough match). And following the announcement of this year's
Emmy Award nominations
, people turned to search to learn more about the snubs and surprises, including Laverne Cox, the first openly transgender nominee. Here’s a look at some more top trends in search this week, from the Quidditch World Cup to the world’s highest-valued potato salad:
A literary thrill
Author J.K. Rowling was in the news this week after she posted a new
Harry Potter
story to the fan site Pottermore.com. There were
more than 200,000 searches
for the site itself (an increase of more than 100 percent over 30 days), as people speculated about whether the new tale signified the coming of more stories about Harry, Hermione and the rest of Dumbledore’s Army. Meanwhile, people turned to search to find the new trailer for another, very different book-turned-movie: the twisty, turny
Gone Girl
. Searches for [gone girl trailer] have nearly doubled in the last month.
And baby makes three
The Internet experienced a collective shock on Wednesday when news emerged that beloved actor/
meme
Ryan Gosling and girlfriend [
eva mendes
] are expecting. (With apologies to
Mila Kunis
.) Hundreds of thousands of people turned to search
in denial
, determined to find out the truth. Oddly enough, the phrase [ryan gosling father] had already
spiked
in June, after a recent Father’s Day hoax that claimed the Gos had previously adopted a child. And there’s no doubt that many were fervently hoping this, too, was merely a rumor and that they still had a chance with His “Hey Girl”-ness. Disappointed fans will have to console themselves by (re)watching
The Notebook
, which recently celebrated its 10th anniversary, and generated
a few searches of its own
. Oh, and congratulations to Ms. Mendes, too.
Summer snack time
Finally, during a week of Fourth of July barbecues, it’s only fitting that there was an unusual number of food-related subjects among this week’s trending topics, starting with a picnic table classic. Last week, a fellow named Zach Danger Brown set up a [
kickstarter
] project to raise funds for… potato salad. Literally. Despite some controversy over its merits, fundraising for Zach’s project is now $45,326—and counting—past the original $10 goal, and
searches for potato salad
were nearly as high on Tuesday as on Independence Day itself. But that’s nothing compared to another Kickstarter project focused on a summer staple. With more than $1.5 million raised so far, the [
coolest cooler
] promises not just to keep your drinks chilled (elementary, my dear Coleman), but also offers a bevy of bells and whistles worthy of “Pimp My Ride.” Not only have 50,000+ searches been done on the subject, but the campaign is well on its way to Kickstarter records. Finally, [
joey chestnut
] won hearts as well as the mustard winner’s belt at this year’s Nathan’s Famous Fourth of July Hot Dog Eating Contest at Coney Island when he proposed to his girlfriend at the event. More than 100,000 people searched to learn more about this champion of chowing down.
Posted by Emily Wood, Google Blog Editor, who searched this week for [seersucker etymology] and [dragons love tacos]
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