Hey—we've moved. Visit
The Keyword
for all the latest news and stories from Google
Official Blog
Insights from Googlers into our products, technology, and the Google culture
Dive into the new Google Earth
February 2, 2009
As you read this, I am at the beautiful
California Academy of Sciences
, announcing the launch of the newest version of Google Earth. This launch is particularly special to me because it marks the moment when Google Earth becomes much more complete — it now has an ocean.
Didn't Google Earth always have an ocean? Technically, yes, well, sort of. We have always had a big blue expanse and some low-resolution shading to suggest depth. But starting today we have a much more detailed bathymetric map (the ocean floor), so you can actually drop below the surface and explore the nooks and crannies of the seafloor in 3D. While you're there you can explore thousands of data points including videos and images of ocean life, details on the best surf spots, logs of real ocean expeditions, and much more.
We were joined at the Academy by many of the
dozens of ocean scientists and advocates
who helped make this project a reality: friends from National Geographic, the Monterey Bay Aquarium, the National Oceanic and Atmospheric Association, the US Navy, Scripps Oceanography, and Woods Hole Oceanographic Institution, to name just a few. Above all, I would like to acknowledge the work of
Dr. Sylvia Earle
, who cornered me at a conference three years ago and told me that Google Earth was great but that it wasn't finished (you can read more about that encounter on the
Lat Long blog
). As much as I hated to admit it, she was right. We on the Google Earth team had been working hard to build a rich 3D map of the world, but we had largely ignored the oceans — two thirds of the planet. Inspired by Sylvia, the team got to work. I hope you are as excited as I am to explore our new Ocean and all of the fascinating stories and images our partners have contributed.
But that's not all we launched today. In addition to Ocean, we introduced new features that we hope will enhance the way people interact with Google Earth and use it to communicate with the world.
Historical Imagery:
Until today, Google Earth displayed only one image of a given place at a given time. With this new feature, you can now move back and forth in time to reveal imagery from years and even decades past, revealing changes over time. Try flying south of San Francisco in Google Earth and turning on the new time slider (click the "clock" icon in the toolbar) to witness the transformation of Silicon Valley from a farming community to the tech capital of the world over the past 50 years or so.
Touring:
One of the key challenges we have faced in developing Google Earth has been making it easier for people to tell stories. People have created wonderful layers to share with the world, but they have often asked for a way to guide others through them. The Touring feature makes it simple to create an easily sharable, narrated, fly-through tour just by clicking the record button and navigating through your tour destinations.
3D Mars:
This is the latest stop in our virtual tour of the galaxies, made possible by a collaboration with NASA. By selecting "Mars" from the toolbar in Google Earth, you can access a 3D map of the Red Planet featuring the latest high-resolution imagery, 3D terrain, and annotations showing landing sites and lots of other interesting features.
For those of you who keep track of version numbers, this is
Google Earth 5.0
. We felt the addition of the ocean and "time" merited a major bump from 4.3 to 5.0 :-)
Members of the Google Earth team will be publishing in-depth posts about all of the new features in Google Earth 5.0 on the
Lat Long blog
all week, so be sure to check back there often. And check out our video tour below.
Posted by John Hanke, Director of Google Earth and Maps
"This site may harm your computer" on every search result?!?!
January 31, 2009
If you did a Google search between 6:30 a.m. PST and 7:25 a.m. PST this morning, you likely saw that the message "This site may harm your computer" accompanied each and every search result. This was clearly an error, and we are very sorry for the inconvenience caused to our users.
What happened? Very simply, human error. Google flags search results with the message "This site may harm your computer" if the site is known to install malicious software in the background or otherwise surreptitiously. We do this to protect our users against visiting sites that could harm their computers.
We maintain a list of such sites
through both manual and automated methods
. We work with a non-profit called
StopBadware.org
to come up with criteria for maintaining this list, and to provide simple processes for webmasters to remove their site from the list.
We periodically update that list and released one such update to the site this morning.
Unfortunately (and here's the human error), the URL of '/' was mistakenly checked in as a value to the file and '/' expands to all URLs. Fortunately, our on-call site reliability team found the problem quickly and reverted the file. Since we push these updates in a staggered and rolling fashion, the errors began appearing between 6:27 a.m. and 6:40 a.m. and began disappearing between 7:10 and 7:25 a.m., so the duration of the problem for any particular user was approximately 40 minutes.
Thanks to our team for their quick work in finding this. And again, our apologies to any of you who were inconvenienced this morning, and to site owners whose pages were incorrectly labelled. We will carefully investigate this incident and put more robust file checks in place to prevent it from happening again.
Thanks for your understanding.
Update at 10:29 am PST:
This post was revised as more precise information became available
(changes are in blue).
Here's StopBadware's explanation
.
Posted by Marissa Mayer, VP, Search Products & User Experience
Google Toolbar in Firefox: a personalized new tab page
January 30, 2009
Those of you who use
Google Toolbar on Firefox
are probably pretty familiar with the
many features
Toolbar 5 (beta) has to offer — from bookmarks to
buttons
and search box to "
send to
." We've added a couple more features to the Firefox Toolbar, so feel free to
download this "second beta"
to get all the latest and greatest Google Toolbar has to offer.
One of the features I'm really excited about is the new tab page. Now, when you open up a new tab, instead of the blank white page you see by default in Firefox, you will instead see small thumbnails of your favorite sites (up to 9), as well as recently-closed and bookmarked pages based on your browser history. You can
edit the thumbnails
, and all this data remains locally on your browser, which means none of the information about your most viewed sites or recently closed pages will be sent back to Google. If for whatever reason you don't like this updated new tab page, you can always change it back to a blank page or to the website of your choice through either your Toolbar or Firefox settings. Some tab extensions may conflict with this feature, and it currently isn't compatible with Firefox 2, so make sure you check your settings or visit the Google Toolbar
help center
if you are having any problems.
Next time you want to go to your favorite site more quickly or restore an accidentally closed tab, you don't need to type out the URL. Typing Ctrl + T or double-clicking to the right of your open tabs will open up the new tab page with all your favorite sites right at your finger tips.
In addition, this release now provides the ability for
Hebrew
- and
Arabic
-speaking users to access Toolbar 5 with robust right-to-left text support. We've also fixed some of the most reported bugs to give you a faster and more stable experience with this update.
We're always working on improvements and new features to Google Toolbar based on your feedback, so
keep those suggestions coming
.
Update
on 4/1: Yesterday,
Firefox Toolbar 5
came out of beta.
Posted by Sergey Ryazanov, Software Engineer, Toolbar Team
Introducing Measurement Lab
January 28, 2009
When an Internet application doesn't work as expected or your connection seems flaky, how can you tell whether there is a problem caused by your broadband ISP, the application, your PC, or something else? It can be difficult for experts, let alone average Internet users, to address this sort of question today.
Last year we asked a small group of academics about ways to advance network research and provide users with tools to test their broadband connections. Today Google, the
New America Foundation
's Open Technology Institute, the
PlanetLab Consortium
, and academic researchers are taking the wraps off of
Measurement Lab
(M-Lab), an open platform that researchers can use to deploy Internet measurement tools.
Researchers are already developing tools that allow users to, among other things, measure the speed of their connection, run diagnostics, and attempt to discern if their ISP is blocking or throttling particular applications. These tools generate and send some data back-and-forth between the user's computer and a server elsewhere on the Internet. Unfortunately, researchers lack widely-distributed servers with ample connectivity. This poses a barrier to the accuracy and scalability of these tools. Researchers also have trouble sharing data with one another.
M-Lab aims to address these problems. Over the course of early 2009, Google will provide researchers with 36 servers in 12 locations in the U.S. and Europe. All data collected via M-Lab will be made publicly available for other researchers to build on. M-Lab is intended to be a truly community-based effort, and we welcome the support of other companies, institutions, researchers, and users that want to provide servers, tools, or other resources that can help the platform flourish.
Today, M-Lab is at the beginning of its development. To start,
three tools
running on servers near Google's headquarters are available to help users attempt to diagnose common problems that might impair their broadband speed, as well as determine whether BitTorrent is being blocked or throttled by their ISPs. These tools were created by the individual researchers who helped found M-Lab. By running these tools, users will get information about their connection and provide researchers with valuable aggregate data. Like M-Lab itself these tools are still in development, and they will only support a limited number of simultaneous users at this initial stage.
At Google, we care deeply about sustaining the Internet as an open platform for consumer choice and innovation. No matter your views on net neutrality and ISP network management practices, everyone can agree that Internet users deserve to be well-informed about what they're getting when they sign up for broadband, and
good data is the bedrock of sound policy
. Transparency has always been crucial to the success of the Internet, and, by advancing network research in this area, M-Lab aims to help sustain a healthy, innovative Internet.
You can learn more at the
M-Lab website
. If you're a researcher who'd like to deploy a tool, or a company or institution that is interested in providing technical resources, we invite you to
get involved
.
Posted by Vint Cerf, Chief Internet Evangelist, and Stephen Stuart, Principal Engineer
Raising data privacy awareness
January 28, 2009
For the second year, the U.S. and Canada are joining 27 European countries to celebrate
Data Privacy Day
today. As we
explained
last year, the lack of understanding about online data protection is a global issue. As increasing amounts of data get uploaded to the Internet every day, it becomes more and more important for people to understand the benefits and risks of online communications and to learn how to use available tools to control and manage the information they share online.
To mark this special day of awareness, we are supporting an event hosted by the Information Technology Association of America called "
Data Privacy Day: Increasing Privacy Awareness and Trust
." We'll join U.S. and European government officials and key members of the privacy community on Capitol Hill in Washington, DC, to discuss how to increase public awareness about data privacy. This event is a part of our ongoing constructive dialogue with regulators and legislators, consumer and industry groups, and think tanks and privacy advocates to discuss how to protect user information.
Our efforts to raise data privacy awareness extend beyond the public policy arena; we aim to connect directly with our users, too. We're committed to protecting users' online privacy by following the principles of transparency and choice. We're transparent about the data we collect, and we design products that give people control over the information they share. Earlier this year, we
revamped our Privacy Center
, where we offer
information
,
tips
, and
videos
that explain Google's privacy practices and show people how they can control what data they share. The Privacy Center also includes a link to a
series of blog posts
about how we use data to improve our products and services for our users. We recently translated the Privacy Center into multiple languages so that we can better serve people all around the world. We're also continuously working on innovative services and features that make information available to people in new ways, but with built-in privacy controls. For example, we introduced privacy-protective
face-blurring
for Street View earlier this year. And the launch of our browser, Google Chrome, included a feature for surfing the Internet in "
incognito mode
."
For the coming year, we want to improve our privacy practices even more by engaging in further dialogue with people who use our products and services, offering up easier-to-understand policies, and providing more privacy tools and controls. We hope that you'll take a few minutes on Data Privacy Day to
explore our Privacy Center
and learn about our commitment to this important issue.
Posted by Peter Fleischer and Jane Horvath, Global Privacy Counsel
More computing, less power
January 27, 2009
In the fall we posted information about the
efficiency of Google data centers
and promised to update this information every quarter. We've now collected data for the fourth quarter of 2008 and published them to our
sustainable computing website
. Specifically, we're keeping track of the efficiency of any Google-designed data center with an IT load of at least 5 MW and a time-in-operation of at least 6 months. In Q4 our average power and cooling overhead in these facilities was 16%, bringing the overhead for the trailing 12 months to 19% (down from 21% a quarter earlier). For comparison, a recent EPA report put the overhead of the average enterprise data center at 100% or higher. We're very happy to have further improved our efficiency, and a number of factors contributed to that result.
First, efficiency is affected by seasonal weather patterns — cooler weather is better than hot weather, and several of our facilities benefited from that in Q4. Also, we continually review our efficiency metrics so that we notice, for example, that one of our data centers is not performing consistently with others of similar size and locale. So we'll take a closer look at optimizing that facility. Are we using fans to cool spaces that don't need to be cooled? Is the thermostat at the right set-point? Can we reduce the time the chillers need to run while keeping the machines operational? So we apply lessons we've learned from better-performing data centers to other facilities, and several such improvements took place in Q4. For the nitty-gritty technical details, visit our
data center efficiency page
.
While we've made a lot of progress in data center efficiency, we're still learning. As we continue to explore ways to use the least amount of power to do the most amount of computing, we'll continue to share our data and best practices with you. In early March we will participate in the
CeBIT conference
where we plan to disclose more details on our sustainability efforts as part of this year's theme of "Green IT." Stay tuned.
Posted by Urs Hölzle, Senior Vice President, Operations
An update from the Project 10^100 team
January 26, 2009
As part of our tenth birthday celebration, in September we
announced
Project 10^100, a call for ideas to help as many people as possible, and a program to bring the best of those ideas to life. The response we received has wowed and humbled us. People sent in more than 150,000 ideas, with submissions in all of the 25 languages for which we had a submission form. Proving that there is strength in numbers, many people submitted similar ideas for tackling big problems.
All of this reviewing and sorting has kept Googlers around the world quite busy. Because of the sheer number of ideas we received, we were unable to compile the list of finalists in time for our January 27 target and will have to push back that announcement to March 17 (St. Patrick's Day). We apologize for the delay and encourage you to return to the
site
on that date to vote for your favorite ideas. Perhaps the luck of the Irish will be with you and yours, or a similar idea will be a finalist!
Update
on 3/16: We will unfortunately have to delay announcing the top ideas for Project 10^100 for a while longer. We've never managed a project like this and it's taken more time than we ever imagined possible. We apologize for our over optimistic assumptions about how quickly we could analyze all the ideas that we've received, and thank everyone for their patience. We'll continue posting updates on Project 10^100 here.
Posted by Andy Berndt, Managing Director, Google Creative Lab
Labels
accessibility
41
acquisition
26
ads
131
Africa
19
Android
59
apps
419
April 1
4
Asia
39
books + book search
48
commerce
12
computing history
7
crisis response
33
culture
12
developers
120
diversity
35
doodles
68
education and research
144
entrepreneurs at Google
14
Europe
46
faster web
16
free expression
61
google.org
73
googleplus
50
googlers and culture
202
green
102
Latin America
18
maps and earth
194
mobile
125
online safety
19
open source
19
photos
39
policy and issues
139
politics
71
privacy
66
recruiting and hiring
32
scholarships
31
search
505
search quality
24
search trends
118
security
36
small business
31
user experience and usability
41
youtube and video
140
Archive
2016
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2004
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Feed
Google
on
Follow @google
Follow
Give us feedback in our
Product Forums
.
Follow
