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Insights from Googlers into our products, technology, and the Google culture
Blogger’s fresh new look
August 31, 2011
(Cross-posted from
Blogger Buzz
)
As you may have
heard
, things are starting to look a little different across many Google products—and today, Blogger is the next product to get a makeover.
It’s been a few years since we made major updates to Blogger’s look and feel, and there’s a lot more to these changes than just shiny new graphics. We’ve rewritten the entire editing and management experience from scratch so it’s faster and more efficient for you—and easier for us to update and improve over time.
Throughout the design process, we conducted user interviews to help identify how to make Blogger even easier and more enjoyable to use. We also watched users try our new interface and made many refinements based on their feedback.
A streamlined blogging experience
Whether you’re on a dashboard or settings page of blogger.com, you can always create or edit posts with just one click at the top of the screen. Additionally, the post editor has been expanded and simplified to give you a larger canvas for drafting and previewing your work.
Monitor and grow your audience at a glance
In the new “Overview” section of your dashboard, you’ll be able to quickly get a pulse for how people are reacting to your blog with a graph of your most recent traffic numbers, comment activity and follower counts. For extra guidance and inspiration, you’ll also find a list of helpful links, a feed of Blogger updates and a showcase of other blogs you may find interesting.
Opt in now
Starting today, we’ll gradually let all bloggers choose to turn on the new UI, so your Blogger experience won’t be updated until you enable it. Over the next few days, keep an eye out for a pop-up announcement on your dashboard with instructions on how to get started, and check out
this Blogger Help Center page
to learn more about what’s changed.
If you have suggestions or feedback about the new look, click the gear icon in the top right of the navigation bar and select “Send Feedback.”
We’re working hard to fundamentally revamp and improve the Blogger experience from the ground up, and we hope you enjoy the first in a series of major updates that are on their way in the coming months.
Posted by Chang Kim, Product Manager, Blogger
Taking cars off the road with our transportation programs
August 31, 2011
This is the third in a short series of posts and videos spotlighting our efforts to make Google greener. In this post, we give you a glimpse at how our transportation programs help Googlers get to work while leaving their cars at home. -Ed.
Commuting to work without driving, meeting with someone on another continent without flying and riding cars without gasoline? It’s not a futuristic dream, but a way of life at Google. We
support and encourage carbon-free commuting
because it’s a vital part of our longstanding commitment to sustainability.
We help take cars off of the road—not quite like the
Hulk
, but we
are
green. Back in 2004, one motivated Googler started a vanpool that ran from San Francisco to Mountain View as a
20 percent project
. As demand grew, the program morphed into what is now one of the largest corporate shuttle services in the country. Today, up to a third of employees ride the GBus shuttles throughout our Bay Area offices five days a week—that’s more than 3,500 daily riders, or 7,000 one-way car trips avoided each day.
Beyond the convenience and comfort that our shuttle rides offer—of which I’m reminded during my daily 35-mile commute from Alameda to Mountain View—they’re also environmentally friendly. Our shuttles have the cleanest diesel engines ever built and run on 5 percent bio-diesel, so they’re partly powered by renewable resources that help reduce our carbon footprint. In fact, we’re the first and largest company with a corporate transportation fleet using engines that meet the Environmental Protection Agency’s 2010 emission standards.
Not only do we encourage self-powered commuting, we reward it. Googlers earn credits each time they get to work via alternative (non-engine) means—by bike, foot, skateboard or kayak. These credits are then translated into a dollar amount that gets donated—$100 for every 20 days of participation—to the Googler’s charity of choice. This year, 56 offices also participated in “Bike to Work Day,” with more than 2,500 Googlers who biked to work worldwide. The annual celebration is meant to reward daily cyclists as well as introduce many new riders to biking.
The green life doesn’t stop once Googlers get to work. In Mountain View, our GBike system distributes about 1,000 bikes across the campus that Googlers can pick up whenever they have to get to another building. For longer distances and off-campus trips, we have the
GFleet
, our electric vehicle car share program, and our on-campus taxi service GRide. We're also installing hundreds of electric vehicle charging stations throughout several of our offices, making it easy for Googlers to charge up their own electric cars for free at work. If Googlers need to chat with their colleagues in other cities or continents they can use video conferencing technology, which cuts down on potential air travel.
In total, the combination of the GFleet and our shuttles result in net annual savings of more than 5,400 metric tons of CO2. That's like taking over 2,000 cars off the road every day, or avoiding 14 million vehicle miles every year. With the help of Googlers, we’ll continue powering the wheels of sustainable transit innovation.
Posted by Kevin Mathy, Transportation Manager
Using technology in crisis preparedness
August 31, 2011
(Cross-posted from the
Google.org Blog
)
In many ways, the arrival of Hurricane Irene last week drove home the importance of National Preparedness Month, an effort from the FEMA Ready campaign to encourage Americans to take steps to prepare for emergencies throughout the year. With people relying on the Internet worldwide, it’s not surprising that
Google search data
and a recently released
American Red Cross survey show
that people turn to online resources and tools for information and communication during major crises. First responders, who provide services in the aftermath of disasters, are also finding Internet and cloud-based tools and information useful—for improving their understanding of a situation, collaborating with each other and communicating with the public.
Today, in preparation for September’s National Preparedness Month, our Crisis Response team is introducing a new
Google Crisis Preparedness website
with information and educational tools on using technology to prepare for crises. On the site, you can see how individuals and organizations have used technology during crises in the past, including how two girls located their grandfather after the Japan earthquake and tsunami in March of this year and how Americorps tracked volunteers during the tornadoes in Joplin, Missouri in May of this year. There’s a section for responders with information on using Google tools in crises, such as collaborating efficiently using Google Docs, Spreadsheets and Sites, visualizing the disaster-related information with Google My Maps and Google Earth, and more.
Also, you can access a new public preparedness web resource launching today:
Get Tech Ready
, developed as a collaboration between FEMA, the American Red Cross, the Ad Council and Google Crisis Response. There, you’ll find tips on using technology to prepare for, adapt to and recover from disasters, for example:
Learn how to send updates via text and internet from your mobile phone in case voice communications are not available
Store your important documents in the cloud so they can be accessed from anywhere or in a secure and remote area such as a flash or jump drive that you can keep readily available
Create an Emergency Information Document using this
Ready.gov Emergency Plan Google Docs Template
, or by
downloading it
to record and share your emergency plans and access them from anywhere
We encourage you to take a moment now to see how simple, easy-to-use and readily-available technology tools can help you prepare for a crisis. You’ll be more comfortable using these tools in the event of a disaster if you’ve already tried them out—and even integrated them into your daily life.
Posted by Nigel Snoad, Crisis Response Product Manager
Free calls home from Gmail for all U.S. service members
August 30, 2011
(Cross-posted from the
Gmail Blog
)
We understand that it’s not always easy or affordable for our troops serving overseas to call friends and family at home, so starting today we’re making it completely free for all uniformed military personnel with valid United States Military (.mil) email addresses to call the United States,
right from Gmail
.
There are two easy steps to enable free calling from Gmail (
detailed instructions
):
Add your valid .mil email address to your
Google Account
Click on the Call phone link at the top of the Gmail chat roster and install the
voice and video Gmail plugin
if you haven’t already.
And don’t forget that for friends and family at home in the U.S., calling troops abroad is
as little as $.02/minute
.
Similar to free calling within the U.S., free calling to the U.S. for service members will be available for at least the rest of 2011.
We recognize and appreciate the sacrifices U.S. troops make when they serve abroad, and we’re proud to help make it a little bit easier for them to stay connected and hear a familiar voice.
Posted by Ilya Frank, Senior Software Engineer
YouTube Presents: Taylor Swift takes your questions
August 25, 2011
With her vocal talent and songwriting skills, Taylor Swift has won four Grammys, six CMT Music Awards, 13 Teen Choice Awards, the Academy of Country Music’s Entertainer of the Year award—and a tremendous following of loyal fans. Now, she’s taking questions from you on YouTube.
Starting today and until 12 p.m. PT on August 31, you can submit written or video queries on Taylor Swift’s
channel
, and vote on your favorites. She’ll answer the most popular ones as part of our YouTube Presents program.
Visit the
YouTube blog
for more info, and keep an eye on the YouTube homepage to see Taylor’s Q&A as soon as it’s uploaded.
Posted by Anna Richardson, Communications Manager
Another look under the hood of search
August 25, 2011
(Cross-posted on the
Inside Search blog
and the
Public Policy blog
)
Over the past few years, we’ve released
a series of blog posts
to share the methodology and process behind our search
ranking
,
evaluation
and algorithmic
changes
. Just last month,
Ben Gomes
,
Matt Cutts
and I participated in a
Churchill Club event
where we discussed how search works and where we believe it’s headed in the future.
Beyond our talk and various blog posts, we wanted to give people an even deeper look inside search, so we put together a short video that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing. Simply put: if the data from our experiments doesn’t show that we’re helping users, we won’t launch the change.
In the world of search, we’re always striving to deliver the answers you’re looking for. After all, we know you have a choice of a search engine every time you open a browser. As the Internet becomes bigger, richer and more interactive it means that we have to work that much harder to ensure we’re unearthing and displaying the best results for you.
Posted by
Amit Singhal
, Google Fellow
Food for (green) thought
August 25, 2011
This is the second in a short series of posts and videos spotlighting our efforts to make Google greener. In this post, we give you a glimpse at our sustainable food programs. -Ed.
When it comes to eating sustainably, it’s about more than being organic, grass-fed or cage-free. Through our food program, we delight and support Googlers as well as uphold our company’s health and environmental values. And it’s a job we relish, because food is such a defining part of our unique culture. Our cafes and microkitchens help spark greater innovation and collaboration, allowing different teams to come together to share ideas, problem-solve or just get to know each other better over lunch or a mid-morning snack.
As part of Google’s Food Team, we serve roughly 50,000 healthy and delicious meals every day at nearly 100 cafes around the world—and strive to apply
sustainable food principles
to all the cafes we operate. We aim to source food that’s as local, seasonal and organic as possible. This helps us prevent artificial additives, pesticides and hormones from entering Google’s food supply—whether that means sourcing our eggs from cage-free chickens or using steroid- and antibiotic-free poultry. It’s fresher, and it tastes better!
Through
Google’s Green Seafood Policy
, we’ve established guidelines to help ensure that (whenever and wherever possible) we purchase species caught locally from independently managed fisheries that use environmentally responsible catch practices. At our Mountain View headquarters, where we benefit from our proximity to the ocean and local agriculture, we’ve been able to establish close relationships with several local, independent farmers and fishermen. We see firsthand how they raise and harvest their stock, and what sustainable catch methods they use. Much of our Mountain View produce (nearly half of which is organic) comes from farms in California, and our seafood comes from within 200 miles. Many of our campuses also have edible gardens that empower green-thumbed Googlers to grow herbs for their own cooking.
Because optimal eating habits extend beyond the walls of our offices, we’re committed to helping Googlers make the most informed choices possible as part of a healthy lifestyle. We want to not only become the healthiest workforce, but also make it easier for employees to take Google’s sustainable food values home to share with friends and family. Many of our offices in the U.S. offer
Community Supported Agriculture (CSA)
programs where Googlers can buy fresh, seasonal produce directly from local farms that’s delivered right to campus. In Mountain View, we also recently launched the Google Green Grocer program, where Googlers can order the same high-quality, sustainably sourced seafood, meat and eggs they already enjoy in our cafes, while supporting local community fisheries and farms.
We also pay very close attention to how we manage and reduce waste from our food program. Most employees use non-disposable dishware, and all of our grab-and-go containers are compostable. We have recycling and composting bins throughout many of our offices worldwide, and 20 percent of food waste from our cafes is recycled. In fact, organic food waste from our cafes in Europe, the Middle East and Africa is recycled to help produce bio-diesel or electricity. In some of our U.S. offices, any untouched, edible food is donated to local shelters, and the rest is put to use as compost.
Through our our cafes, microkitchens, edible gardens and community-supported food programs, we’re connecting Googlers to sustainable values on a daily basis. The more we care about what happens to the food on our plates and where it comes from, the more it can improve our health, our local economies and the environment.
Posted by Scott Giambastiani, Executive Chef
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