Just in time to find a decent pair of wellies for the winter, we've launched Froogle UK. More Britons than ever are shopping online, so we wanted to offer the broadest possible shopping selection with merchants large and small who sell throughout the U.K. With unbiased price comparisons and free listings for all participating merchants, now Froogle can assist with retail therapy on both sides of the pond.

-- Karen Padham
Froogle Product Manager