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An update on payments
February 24, 2006
Posted by Benjamin Ling, Product Manager & Tom Oliveri, Product Marketing Manager
There's been a lot of interest and speculation about what Google is doing with payments. We thought we'd give you a quick update on what we've done so far and what we see down the road.
If you take a look at the history of Google's advertising programs and online services, one thing you notice is that online billing and payments have been a core part of our offerings for some time. To run our ad programs, Google receives payments every day from advertisers, and then pays out a portion of those funds to advertising partners. Over the past four years, Google has
billed advertisers
in 65 countries more than $11.2 billion in 48 currencies, and
made payments
to advertising partners of more than $3.9 billion. When one of our consumer services requires payment to us, we've also provided users a purchase option.
As the number of Google services has increased, we've continued to build on our core payment features and migrate to a standard process for people to buy our services with a
Google Account
. Examples of this migration include enabling users to buy
Google Video
content,
Google Earth
licenses, and
Google Store
items with their Google Accounts. We also
just began
offering similar functionality on
Google Base
.
Looking ahead, we want to continue building payment services that meet the needs of Google users and advertisers. We expect to add payment functionality to Google services where our users need a way to buy online. For us, it's all about bringing our users a better online experience whether they're searching or buying.
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