Wednesday, March 26, 2008
I remember the first time a video I posted to YouTube cracked 100 views. I wasn't so much surprised as curious: Who were these people? How did they find this video? Where did they come from?
Today we're taking our first step towards answering these questions with YouTube Insight, a free tool that enables anyone with a YouTube account -- users, partners, and advertisers -- to view detailed statistics about the videos that they upload. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks. For now, you can find currently available metrics by clicking under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Videos.
Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing -- both on and off the site -- and reach the right viewers. As a result, Insight turns YouTube into one of the world's largest focus groups.
There's more about this on the YouTube blog.