Wednesday, April 23, 2008
Late in 2007, our User Experience (UX) group—which does user interface design, visual design, user research, web development, and user interface writing—set out to articulate the principles that ought to guide Google designs worldwide. What are the fundamentals that all Google designers and researchers accept? Which approaches to design are particularly "Googley"? How can we encourage teams throughout Google to dream big and make smart design decisions?
A small team gathered to discuss these questions and define the Googley Design Principles:
1. Focus on people—their lives, their work, their dreams.These UX principles flow naturally from the Ten things Google has found to be true and the UX group's stated mission: to design products that satisfy and delight our users. We described the principles as "Our Aspirations" for two reasons:
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today's and tomorrow's business.
8. Delight the eye without distracting the mind.
9. Be worthy of people's trust.
10. Add a human touch.
- We have a lot of work to do when it comes to implementation.
- Every real-world product will have to strike a balance between all ten principles.