Thursday, June 26, 2008
Three of our most useful products for website owners are Google Webmaster Tools, Google Analytics, and Google Website Optimizer. On July 8, we're joining forces to bring you a free webinar about all of them so you can learn more about how they can boost your website when used together.
Here's the trifecta:
Google Webmaster Tools is a resource to gauge the visibility of your pages on Google. It shows you which of our search queries drive traffic to your site and lets you see where your site is included in the top search results. You'll even be able to identify your top content and view the words that other sites use to link to it.
Google Analytics provides further insight on how people land and navigate on your site, regardless of whether they arrive through Google search, pay-per-click ads, or other means. You can see which geographical regions people come from, view your top landing pages, and compare the effectiveness of all your ads, e-mail newsletters, affiliate campaigns, referrals, and keywords on Google and other search engines.
Google Website Optimizer then enables you to act on the information you've gathered about your site and make concrete improvements. After identifying your high-traffic but low-converting pages, you can test different combinations of content to determine which one most yields the outcome you're looking for.
To be clear, we keep a strict wall between search and ads; your site ranking won't affect your ad placement and vice versa. Still, by using all three tools together, you'll gain a complete, detailed picture of how your site's visitors arrive, interact, and respond to changes in content or design. And if you're already using one tool, you can use your same login for the others.
Our first-ever joint webinar for Webmaster Tools, Analytics, and Website Optimizer will take place:
DATE: Tuesday, July 8
TIME: 9:00 a.m. PT (Pacific Time)
JOIN US: Register to attend
If you can't make that date, you'll be able to access an archived version of the presentation via the same registration URL. And lest you forget, you can always visit Google Webmaster Central to see everything we offer to help you build and maintain your best site.