I love shopping for gifts for my family and friends, but it’s not always easy. Fortunately, the Google Shopping team has built several new tools to help you (and me!) get an early and stress-free start on holiday shopping.

Explore products in 360-degree detail on Google Shopping
Having trouble imagining what a toy actually looks like from the online picture? Now, when searching for a subset of toys on Google Shopping, you can see 360-degree photos of the products. These interactive images bring the in-store feeling of holding and touching a product to your online browsing.

Look for the “3D” swivel icon on the product image to see a toy in 360-degree view, on HTML5 enabled browsers. We’ve also put together a Holiday Toy Collection featuring this enhanced imagery—explore the collection on this site. 360-degree imagery is coming for other types of products soon.


If you’re a retailer or manufacturer interested in displaying these rich images of your products on Google Shopping, please fill out this form.

Use Shortlists to stay organized and collaborate with friends
New in Google Shopping, Shortlists make it easier to research products and plan purchases with friends and family. Instead of using bookmarked websites and docs containing long lists of URLs, or back-and-forth emails with friends, you can now consolidate all your shopping research in one place. With Shortlists, you can easily:
  • Keep track of products you like from Google Shopping and across the web
  • View product photos, prices and specs side by side
  • Share your Shortlist with friends, who can add their own ideas


Create a Shortlist by visiting google.com/shopping/shortlists or clicking the “Add to Shortlist” button as you browse products on Google Shopping.



Discover great deals and store promotions on Google Shopping
To help you make the most of your holiday budget, Google Shopping now shows discounts or promotions on the products you're viewing. If discounts or promotions are available, you can click on the link and visit the retailer’s site to redeem the offer.


That’s not all...a few more new Google Shopping features
Here are a few of the other tools we’ve created to make your holiday shopping a little easier:
  • Not sure you’ve found the perfect gift? Read reviews from people you know and write your own product reviews on Google Shopping.
  • Found an item that’s almost perfect but not quite? Now you can view “visually similar” results for even more types of products and categories, including jewelry, coats, handbags and more.
  • Buying an important gift? Look for the Google Trusted Store logo as you shop. It indicates a store ships quickly and delivers excellent customer service.
  • Shopping on the go? Browse for gift ideas, find local sales and research products with the new and improved Google Shopper 3.0, currently available for Android.
  • Still need some inspiration? Browse holiday catalogs from the top retailers directly on Google Shopping.

Happy holiday shopping!