Hey—we've moved. Visit
The Keyword
for all the latest news and stories from Google
Official Blog
Insights from Googlers into our products, technology, and the Google culture
Online ad-serving tests
10 de agosto de 2007
Posted by Alex Kinnier, Group Product Manager
We're always experimenting and testing ways to deliver relevant and new kinds of ads, and as part of that, we recently started running a test of an ad serving technology that will help us understand online ad serving better, and allow us to experiment with some new approaches to privacy for third-party ad servers. The privacy features we'll test in these experiments follow some recently-announced policies, such as a
shorter expiration date for the cookie
set on your computer and
anonymization of the logs data after 18 months
.
In our ad-serving tests, we're introducing an
opt-out mechanism
so people can opt out of the test ad-serving cookie if they wish. In addition, we’re going to experiment with ways the industry could provide improved transparency for consumers and providing users with additional controls over the data gathered by ad servers. Some of the ideas we're exploring include:
using "crumbled" cookies, so that the data typically associated with one unique identifying number or "cookie ID" will be broken up among multiple different cookies and diffuse the ad history of individual users;
providing better forms of notice within ads, to help users understand who is serving the ads they see, and what data is being collected; and
giving users the ability to provide feedback to us about the ads they like and don't like.
Like all experiments, these ideas may or may not work out. And they won't be effective unless the industry adopts them -- we are not likely to implement these ideas alone. But we are excited to start innovating in this area for our advertising customers and for our users. We welcome your
feedback.
Etiquetas
Africa
19
Android
58
April 1
4
Asia
39
Europe
46
Latin America
18
accessibility
41
acquisition
26
ads
131
apps
419
books + book search
48
commerce
12
computing history
7
crisis response
33
culture
12
developers
120
diversity
35
doodles
68
education and research
144
entrepreneurs at Google
14
faster web
16
free expression
61
google.org
73
googleplus
50
googlers and culture
202
green
102
maps and earth
194
mobile
124
online safety
19
open source
19
photos
39
policy and issues
139
politics
71
privacy
66
recruiting and hiring
32
scholarships
31
search
505
search quality
24
search trends
118
security
36
small business
31
user experience and usability
41
youtube and video
140
Archive
2016
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2015
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2014
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2013
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2012
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2011
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2010
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2009
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2008
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2007
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2006
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2005
dic
nov
oct
sept
ago
jul
jun
may
abr
mar
feb
ene
2004
dic
nov
oct
sept
ago
jul
jun
may
abr
Feed
Google
on
Follow @google
Follow
Give us feedback in our
Product Forums
.
Follow
