Hey—we've moved. Visit
The Keyword
for all the latest news and stories from Google
Official Blog
Insights from Googlers into our products, technology, and the Google culture
Opening our content network to third parties
19 maggio 2008
Posted by Rajas Moonka, Senior Business Product Manager
Today, we're announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.
We had not accepted third-party tags in the past because we didn't have a process for reviewing ads to make sure that they comply with our
format standards and policies
, which were established to ensure that ads we serve provide the best possible user experience. Now that's in place.
Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:
Advertiser ad servers: DoubleClick (DFA), Mediaplex
Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
We will be certifying more third-party partners in the future.
Advertisers and agencies will now be able to manage their Google content network campaigns with the same systems they use for other online campaigns, which is helpful for determining the effectiveness of their online advertising mix. Further, this new service gives advertisers and agencies more opportunities to increase their return on investment and reach new audiences in informed and creative ways. The response from those testing early versions of the program have been positive.
For publishers on the network, this program offers a way to expand their advertiser base and enable advertisers to better understand the value of their inventory, with the goal of increasing their overall revenue. And they'll be able to show more compelling display ads to their visitors, enhancing their web experience.
Update:
Check out our
three-part video series
to see how it all works.
Update 2:
Review our list of
certified third parties
.
Etichette
Africa
19
Android
58
April 1
4
Asia
39
Europe
46
Latin America
18
accessibility
41
acquisition
26
ads
131
apps
419
books + book search
48
commerce
12
computing history
7
crisis response
33
culture
12
developers
120
diversity
35
doodles
68
education and research
144
entrepreneurs at Google
14
faster web
16
free expression
61
google.org
73
googleplus
50
googlers and culture
202
green
102
maps and earth
194
mobile
124
online safety
19
open source
19
photos
39
policy and issues
139
politics
71
privacy
66
recruiting and hiring
32
scholarships
31
search
505
search quality
24
search trends
118
security
36
small business
31
user experience and usability
41
youtube and video
140
Archive
2016
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2015
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2014
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2013
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2012
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2011
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2010
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2009
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2008
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2007
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2006
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2005
dic
nov
ott
set
ago
lug
giu
mag
apr
mar
feb
gen
2004
dic
nov
ott
set
ago
lug
giu
mag
apr
Feed
Google
on
Follow @google
Follow
Give us feedback in our
Product Forums
.
Follow
