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Non-profit gives itself a Google makeover
August 28, 2008
Back in May,
we introduced
a site called
Google for Non-Profits
, to showcase the tools organizations can use to raise funds and collaborate easily and efficiently. These tools, we hoped, would enable non-profits to focus less on creaky email systems or lost documents -- and more on their missions.
For at least one non-profit, this was old news. Months before we unveiled our non-profit site, Marianne Clauw, who chairs
CASA Washtenaw
, an organization pairing volunteers with children in the local court system -- learned about Google products through an employee in our Ann Arbor office. With a website that she now compares to a "dusty storefront" and data sitting in a "scarily unsecure, un-backed up" state, she remembers, "I could see right away that we needed to switch to Google services."
Clauw and her colleague Ferlie Yruma used Google Page Creator (now
Google Sites
) to develop a shiny new website, complete with a
YouTube
video, a Google
Calendar
that reflects real-time updates, and a
Checkout
button allowing users to donate with a few clicks of a mouse. They applied and earned a
Google Grant
to run free
AdWords
advertising. As volunteer applications and donations trickled in, they began using
Gmail
and
Docs
to streamline the way they worked internally.
Here's what they have to say about the experience:
"Non-profits are not competitive by nature,” observes Clauw. “But we live in a competitive landscape: for donors, for volunteers, for grants. What we've done with Google is a major step in being competitive.”
When CASA Washtenaw competes at a high level, Washtenaw County kids win. And for this non-profit, that's the biggest prize of all.
Posted by Eileen Duffy, AdWords Associate
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