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Google Chrome ads on TV
8 de mayo de 2009
A couple of months ago, the Google Japan team produced a fun
video
to demonstrate how clean and simple our
Google Chrome
user interface is. After releasing this video on the web, we got lots of positive feedback and thoughtful comments. In order to keep that conversation going, we invited some of our creative friends to make a collection of short films celebrating our browser. We
released Chrome Shorts
last week on our
YouTube channel
.
At the same time, we talked to our
Google TV Ads
team to see how we could show the video that our Japan team developed to a wider audience in a measurable way. Using some of the results from our placement-targeted ads on the
Google Content Network
, we designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns.
So today, we’re pleased to announce that we're using Google TV Ads to run our Chrome ad on various television networks starting this weekend. We're excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.
Check out the video below if you haven’t already seen it, or wait and you might see it on TV while you’re channel surfing!
Posted by Mike Steib, Director, Google TV Ads, and Anna-Christina Douglas, Google Chrome team
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