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This week in search 3/15/10
March 14, 2010
This is part of a regular series of posts on search experience updates that runs weekly. Look for the label
This week in search
and subscribe to the series. - Ed.
This week's enhancements include:
Locking SafeSearch now in 39 languages
Last November, we announced the option to password protect your
SafeSearch
setting and filter out sexually explicit web sites and images from your search results. While no filter is 100% accurate, SafeSearch Lock helps you avoid content you may prefer not to see or would rather your children did not stumble across. We're pleased to roll this out globally in 39 more languages. It's easy to set your preference, and once you do, you'll see a visible change to your search page. Even from across the room, you'll be able to see bright colored balls on the top of the screen. Check out
this video
to learn more.
Microdata support for Rich Snippets
HTML (hypertext markup language) is the core language of the web. And since it was created, HTML5 has become the fifth major revision of HTML. What's different about HTML5? The specification includes a description of microdata, a new markup standard for specifying structured information within web pages. Paritcularly of interest to webmasters, this week we were excited to announce support for microdata for use in
rich snippets
in addition to our existing support for microformats and RDFa.
By using microdata markup when web pages are created, you can specify
reviews
,
people profiles
, or
events
information on your web pages that Google may use to improve their presentation in Google search results.
To learn more about rich snippets and microdata support, here are some links:
Rich snippets documentation
Overview of microdata
Official microdata specification
Rich snippets testing tool
Stay tuned for next week's post on launches, more enhancements and news about search.
Posted by Jen Fitzpatrick, VP, Engineering
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