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A simple way for publishers to manage access to digital content
16 de febrero de 2011
(Cross-posted on the
Google News Blog
)
At
Humboldt University in Berlin
today, Eric Schmidt announced
Google One Pass
, a service that lets publishers set their own prices and terms for their digital content. With Google One Pass, publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps.
Readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password. Importantly, the service helps publishers authenticate existing subscribers so that readers don’t have to re-subscribe in order to access their content on new devices.
With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them—offering subscriptions, metered access, "freemium" content or even single articles for sale from their websites or mobile apps. The service also lets publishers give existing print subscribers free (or discounted) access to digital content. We take care of the rest, including payments technology handled via Google Checkout.
Our goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content. Like
First Click Free
,
Fast Flip
and
Living Stories
, this is another initiative developed to enable publishers to promote and distribute digital content.
German publishers
Axel Springer AG
, Focus Online (
Tomorrow Focus
) and
Stern.de
joined Eric at Humboldt University today as some of our first Google One Pass partners. Other publishers already signed up include
Media General
,
NouvelObs
, Bonnier’s
Popular Science
,
Prisa
and
Rust Communications
.
Google One Pass is currently available for publishers in Canada, France, Germany, Italy, Spain, the U.K. and the U.S. If you’re a publisher in one of these countries and want to learn more, please reach out to the Google One Pass team or submit your information on our
website
. For interested publishers in other countries, we’d love to hear from you too as we plan to expand to other countries in the coming months.
Posted by Lee Shirani, director, business product management, Google Commerce
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