Well, it's Black Friday, the day after Thanksgiving, when every patriotic American must either watch football or go shopping. If neither end zone celebrations nor mall garage traffic jams make your day, why not try Froogle? In honor of the kick-off (so to speak) of the holiday spending-splurge season, we've spruced up our online shopping engine to make it as easy as possible for you to find and buy the products you and your loved ones really, really need.

For one thing, we're going international. A few weeks ago, we launched Froogle U.K.; this week we're pleased to announce that German-speaking shoppers can now search for and buy products that are actually for sale in Germany.

And back here in North America, we're now offering Froogle Store Ratings, which let you check the reputation of online stores by looking for "Reviews" links or aggregated ratings scores in your Froogle search results. We've also improved those results by grouping items together so you can more easily compare products. You can even narrow your search by searching by store. And finally, to ease those nightmares about receiving yet another itchy wool sweater, our new Froogle Wish List is easy to create (just click "My Shopping List" to get started), and even easier for your friends and family to access and (hopefully) heed.

Mick Jagger once insisted that you can't always get what you want. This holiday season, the Froogle team is doing their best to prove him wrong.

Karen Padham
Froogle product manager