When we launched Google Page Creator on Labs earlier this year, we had one overriding goal: take making a website -- traditionally a complex process involving HTML, CSS, FTP, and $$$ -- and make it drop-dead easy. Since then, the feedback we're received has been loud and clear: thank you for making simple web publishing simple; now, go make more powerful things possible.

So we've spent the last six months in our shiny white lab coats (er, T-shirts) working on adding power to Google Page Creator without adding much complexity -- and we've just added three new goodies today:

Image editing (see image): Now you can make a picture look just right in the context of your web page. Once you add a picture, crop, rotate, lighten, darken, and add crazy special effects to it right from within your browser.

Multiple sites: When you first sign in to Google Page Creator, we automatically give you a site with the same name as your Gmail address, so you don't have to worry about choosing a name when you're just trying to get started. But because not every site is a personal site, starting today, you can create up to five sites with different URLs. For example, you can have justinspizza.googlepages.com in addition to justin.rosenstein.googlepages.com.

Pages for mobile: This feature has an awesome power-to-complexity ratio: Now, every Google Page Creator site automatically has a mobile edition. So when people visit your site from their mobile browser, they will see it optimized for their particular phone.

Of course, we're only getting started. Let us know how we can make Google Page Creator powerful enough for your web site publishing needs.