When Gmail's spam filters are working perfectly, no one talks to us anti-spam engineers. But as soon as something goes wrong, our users, our friends, and even our Google colleagues who use Gmail for their corporate mail are sure to tell us. That's just the way we like it. Spam is not something people should grow numb to and accept as a fact of life. We *want* people to complain. That's the only way things get better.

Due in large part to all the great feedback we get, things are better. We're keeping more spam out of your inbox than ever before, so more and more, you can use Gmail for things you enjoy without even realizing that the spam filter is there most of the time. It's not too different from driving a convertible down the freeway with the top down, with the wind blowing through your hair and no traffic jams to destroy the mood. Now, I'm not saying we're perfect

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It's not about the spam

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