Hey—we've moved. Visit
The Keyword
for all the latest news and stories from Google
Official Blog
Insights from Googlers into our products, technology, and the Google culture
What's India searching for online?
February 6, 2008
Posted by Tarkeshwar Thakur, Software Engineer and Alok Goel, Product Manager
In December 2007, for the first time in India, we released a list of most popular and fast rising searches, i.e. the Google Zeitgeist. But you don't need to wait till this December to know what was popular this year; we've just unveiled Google Trends and Google Hot Trends on
Google India Labs
, giving you a chance to find out what India is searching for on Google by the hour.
What's on our collective mind as we search for information? What's interesting to people right now? Hot Trends will tell you. At a glance, you'll see the huge variety of topics capturing our attention, from current events to sports to political issues to the latest Bollywood gossip. Hot Trends aren't the search terms people look for most often; those are pretty predictable, like [weather] or [games]. Instead, the Hot Trends algorithm analyzes millions of searches to find those that show an unusual and fairly sudden increase in popularity. The outcome is the Hot Trends list. Hot Trends is updated throughout the day, so check back often.
For example, the #1 Hot Trends result on January 9, 2008, was
'tata new car'
because of the auto expo going on then. The associated web results and associated news search results give you more context and insight into why people were searching for 'tata new car'. You can see these results by changing the date range on the top left hand corner of the Hot Trends page. As you can see,
'tata new car'
has a Hot Trend status of 'spicy' -- a measure of its popularity.
Together with Hot Trends, we also launched Google Trends for India. You can view search patterns and interest in their favorite topics. You can compare the popularity of multiple queries (e.g. different Bollywood stars) and see which cities and states search for them the most.
Looking ahead to what 'Valentines Day' might mean to us, keep checking out Hot Trends and Trends for insights into the mind of India
Labels
accessibility
41
acquisition
26
ads
131
Africa
19
Android
58
apps
419
April 1
4
Asia
39
books + book search
48
commerce
12
computing history
7
crisis response
33
culture
12
developers
120
diversity
35
doodles
68
education and research
144
entrepreneurs at Google
14
Europe
46
faster web
16
free expression
61
google.org
73
googleplus
50
googlers and culture
202
green
102
Latin America
18
maps and earth
194
mobile
124
online safety
19
open source
19
photos
39
policy and issues
139
politics
71
privacy
66
recruiting and hiring
32
scholarships
31
search
505
search quality
24
search trends
118
security
36
small business
31
user experience and usability
41
youtube and video
140
Archive
2016
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2004
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Feed
Google
on
Follow @google
Follow
Give us feedback in our
Product Forums
.
Follow
