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A deep dive on display advertising
December 14, 2009
2009 has been a busy year for Google in the area of display advertising — that is, the image, video and interactive ad formats that run across the web.
Our goal is to improve display advertising on the web for everyone. We're working to help advertisers get better results from their display ad campaigns, enable publishers to make more money from their ad space and deliver better, more relevant ads (and, ultimately, more ad-funded web content) to users.
To achieve these goals, in 2009 we released a host of
new features
for display advertisers on the Google Content Network and
on YouTube
,
launched the new DoubleClick Ad Exchange
and made
significant enhancements
to our ad serving products.
On Tuesday December 15 at 10am PT, we're hosting an educational webcast for analysts, investors and press about our display advertising business. This is our second educational webcast —
the first
, on search advertising, was held in September.
The webcast will be available at
investor.google.com
, and a replay will be available on the same website. If you're interested in hearing about our efforts in this space, please feel free to tune in.
Posted by Susan Wojcicki, Vice President of Product Management
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