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YouTube highlights – 10/21/2010
October 21, 2010
This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular product features, interesting programs to watch and tips anyone can use to grow your audience on YouTube. Just look for the label “
YouTube Highlights
” and subscribe to the series. – Ed.
From a video biennial in New York to classical music in Sydney to 24 hours of live-streaming comedy courtesy of Conan O’Brien, we’ve got a lot to cover! Below is our update from the past two weeks.
YouTube Play: live from the Guggenheim
Later today (Thursday), the
YouTube Play jury
will announce the top 25 creative videos selected from the 23,000 submissions received for the
Biennial of Creative Video
. In celebration, YouTube and
the Guggenheim
have partnered to host a one-of-a-kind art exhibition and event featuring music, collaborations, eye-popping projections and, of course, some really fantastic videos. If you’re in New York, you can catch some of the projections on the façade of the Guggenheim tonight and tomorrow (sneak peek below). Or head to
youtube.com/play
to catch the event live, starting at 8 p.m. ET.
Video submissions from YouTube Play projected on the Guggenheim in New York City
YouTube users discuss ideas to help fix the global economy
YouTube users often have a lot of useful, imaginative and altruistic ideas—including thoughts on how to fix the global economy. For example, take
The Young Turks
and
How the World Works
, a.k.a. Cenk Uyger and Lee Doran, who’ve brought their political commentary beyond YouTube to a
special forum on Reuters.com
focused on fixing the economic slowdown for good.
Dancing tacos? 80’s aerobics? Intern Twister?
What could these things possibly have in common? A
24-hour webcast by Conan O’Brien
(of course)! You can now
watch Conan and Team Coco
prepare for their upcoming show on TBS with “behind-the-scenes” footage filmed from a webcam strategically situated on their office’s second floor stairwell. What could possibly go wrong?
Audition for the YouTube Symphony Orchestra’s 2011 performance
Two years ago, the YouTube Symphony Orchestra, the world’s first online collaborative orchestra, debuted at Carnegie Hall. It’s back, and this time a new round of performers will be playing their part onstage at the iconic Sydney Opera House in March 2011. Find out how you can audition for the
YouTube Symphony Orchestra 2011
presented by Hyundai.
Leanback premieres on Google TV
We recently announced
YouTube Leanback
in beta, and
now it’s on Google TV
. When you view YouTube in Leanback on Google TV (or online), you’ll see videos begin to play immediately based on your subscriptions and viewing history. You can watch popular and interesting videos in genres like Comedy, Entertainment, News, Science & Technology and How To & Style, or rent full-length movies and TV shows from the
youtube.com/store
.
Calling musicians worldwide
For singers, songwriters or bands looking to promote their music, we’ve
extended our Musicians Wanted program
to Argentina, Australia, Canada, the Czech Republic, France, Ireland, the Netherlands, New Zealand, Spain, Sweden and the U.K.
This program
lets musicians make money from their videos. Find out
where to sign up
here.
Get your viewers’ undivided attention
If you’re an advertiser, you might be interested to know that according to
Nielsen
, the average American watches five hours of TV per day. Five. Hours. But a
new study
conducted by Frank N. Magid Associates, YouTube and
Next New Networks
found that viewers are 2.5 times more likely to pay full attention to video content created specifically for the web than to TV. This finding suggests that advertisers can take advantage of opportunities to reach viewers online—where they are most fully engaged.
Country duo Sugarland live from New York City
Finally, if you missed the
live-streamed Sugarland concert
on YouTube, you can
still catch the third installment
of our
“Unstaged” series
with Vevo and American Express. Directed by Kenny Ortega of
High School Musical
and
Dirty Dancing
fame, highlights from the show included songs from the band’s new album,
The Incredible Machine
, a special guest appearance by Ronnie Dunn and behind-the-scenes footage with band members who answered questions tweeted by fans.
Don’t forget to check out our continuing
series of tips
on how to thrive at YouTube and for more information on what we’re up to, head on over to our
YouTube Blog
.
Posted by Serena Satyasai, Marketing Manager, YouTube Team
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