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This week in search 1/28/2011
January 28, 2011
This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label "
This week in search
" and subscribe to the series. - Ed.
With freezing conditions on the East Coast this season, many people are thinking about weather. One of our favorite Google tricks is to simply type [weather] and get the forecast, personalized for your location, immediately at the top. With
Google Instant
, this trick gets even better because you only need to type [w]—we’ll do the rest. This week we rolled out a couple new weather search features to help you plan your next ski trip or figure out when to sneak outside between blizzards.
Live results for snow conditions
As ski season hits high gear, we’ve partnered with
OnTheSnow.com
and
SkiReport.com
to provide you up-to-date snow condition information right on the search results page. Just search for your favorite ski resort and you’ll see the current snow depth, latest snow falls, terrain conditions and the overall availability of the resort. The results also include links to more detailed information such as photos, weather forecasts and reviews.
The new weather live results appear in
snippets
for
onthesnow.com
and
skireport.com
Example searches: [
squaw valley
], [
wisp ski
]
Interactive, precise weather results for mobile
Sometimes when you’re planning your day, you only need a couple hours of sunshine for a jog or a hike through the park. The seven-day forecast is great, but what you really want to know is if it will be sunny exactly when you’re thinking of heading outside. So earlier this week we introduced
a new search result for weather
on iPhone and Android-powered devices. The new format enables you to interact with the results and see the forecast for any specific time over a 12-hour period.
The new weather results are available on google.com in English. Simply search for the weather
That’s all for this week. Check the
forecast
and hopefully soon you can stop reading tech blogs and head outside!
Posted by Johanna Wright, Director, Search Product Management
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