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Boutiques.com reveals the fashion trends on everyone’s mind
February 9, 2011
Since we
introduced
Boutiques.com last November, we’ve been busy developing new features that we’re proud to unveil as New York Fashion Week hits the runways.
More of the boutiques you love
We’re welcoming hundreds of thousands of stunning new boutiques, including those from designers
Helmut Lang
,
Michael Kors
,
Billy Reid
and
Thakoon
.
Trend data to excite designers and fashion enthusiasts alike
Over the past few months, we’ve watched usage of Boutiques soar. Shoppers aren’t just creating their own customized boutiques, they’re enthusiastically taking our
Stylyzer Quiz
and sharing what they “love” and “hate” about products while browsing. As a result, we’ve gained a unique, aggregate view into the latest fashion trends—a reflection of what shoppers think and feel about the colors, silhouettes, patterns and prices of individual products from across the web.
So today we’re unveiling Designer Analytics, a tool that enables our design partners to benefit from this collective knowledge—giving them insight into how their products are searched, shopped and loved. With easy-to-understand data visualizations, Designer Analytics shows what colors, shapes and patterns are most loved and hated broadly (in categories such as shoes, dresses and handbags) and even down to how specific items are performing. Designers can also see how their stats compare to brands like them. Designer Analytics is available when logged in, and looks like this:
We’re also launching a public version called
Trend Analytics
that gives curious fashionistas a view into the latest, site-wide fashion trends. Using aggregate data from both Boutiques.com and Google Search, it shows the hottest colors of the season, the most-loved products and the must-have trends.
New boutique features to help you express your style
We’re adding some enhanced features for boutiques, including a photo gallery and video upload (celebrity, designers, blogger and featured boutiques only) to give more opportunities for people to express who they are and share their unique point of view.
A Fashion Week giveaway game to put your fashion acumen to the test
We’re also kicking off a fashion trivia giveaway game, called
Sartorial Pursuit
, which you can play anywhere via SMS/Twitter. Each hour during fashion week, you’ll find a new multiple-choice trivia question that ties into our trend analytics and features designers and products on the site. Follow the game on our
Twitter account @BoutiquesStyle
to answer quiz questions from home for a chance to win stylish Fashion Week prizes.
Posted by Abigail Holtz, Product Manager
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