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March 16, 2011
(Cross-posted on the
Google for Nonprofits Blog
and
Public Policy Blog
)
One of the greatest things about my job is hearing how terrific organizations are using technology to help their cause. Today I've had a chance to talk with Direct Relief International
who raised more than $1 million
using Google AdWords, Samasource
who saved tens of thousands of dollars
using Google Apps and the Natural Resource Defense Council
who earned 100,000 views
from one video on their YouTube channel with no paid advertising. Listening to these stories and several like them, we realized that we had an opportunity to greatly increase the number of nonprofits we could assist. With today’s launch of the
Google for Nonprofits
program, which provides exclusive
product offerings
and enhanced online resources, we’ll be able to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause.
If you work for a nonprofit, this program provides you with several new benefits. Instead of applying to each Google product individually, you can sign up through a
one-stop shop application process
. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on
Google AdWords
to reach more donors, free or discounted
Google Apps
to cut IT costs and operate more efficiently, and premium features for
YouTube
and
our mapping technologies
to raise awareness of your cause. We’ve also developed other online resources such as
educational videos
,
case studies
and better ways for you
to connect
with other nonprofits.
Over time, we’ve learned that many nonprofits require hands-on assistance to optimize the use of Google tools. So we’re also introducing the
Google for Nonprofits Marketplace
, which connects nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate. These firms are already certified partners from existing Google marketplaces—like
AdWords Authorized Resellers
,
Analytics Certified Partners
,
Google Apps Marketplace
and the
Google Earth Outreach Developer Marketplace
.
We’re inspired and humbled by the amazing ways
nonprofits make positive changes
to our world and look forward to supporting their work. If you work for a nonprofit,
apply today
to see how Google can help your organization grow and expand your impact.
Posted by Alfred Spector, VP of Research and Special Initiatives
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