Tuesday, November 20, 2007
In our Mountain View, California lobby, there's an image of a globe radiating colo(u)red beams of light, representing searches in different languages in countries all over the world. It's quite mesmerizing to watch. (You should check it out if you visit.)
Today, we're pleased to tell you that the Google Custom Search platform is available in 40 languages, in close to 80 countries worldwide. And now you can search your Custom Search engine (CSE) in the language of your choice. We hope to see more people creating useful CSEs -- we want to see more colo(u)red beams on the globe!
The Custom Search platform brings the relevance, reliability, speed and power of Google search to webmasters and developers worldwide. Webmasters can use CSE to create tailored search experiences on community web sites; businesses can add hosted site search to their web sites; users can add search to their blogs and web pages; and developers can build search right into their applications with the Custom Search APIs. There's no software to install or hardware to maintain. CSEs can be built in minutes and are easy to customize and manage. You can also control the appearance of the search results to match the look and feel of your web site. Now, you can administer your favo(u)rite CSE in the language of your choice.
There's a free, ads-supported version, and there's also the Custom Search Business Edition (CSBE), in which further customization of search results is possible using an XML API, and ads are optional. CSBE also offers options for email and phone support.
Our international launch of the Custom Search platform now brings CSBE to your country. Millions of businesses all over the world have a web presence but offer users no ability to search their site. Users are left on their own to navigate content once they land on a site. Now, organizations and businesses everywhere can enable Google-hosted site search to help users find what they need.
The UK Parliament uses CSBE on its website to make nine million documents easily accessible to the public. Monarch Airlines is using CSBE to help manage the growing number of customer enquiries about hand baggage regulations and the increased focus on airline security. Since adding CSBE they have seen a 30% reduction in inbound email as more customers now find what they need online. A leading Serbian media system B92, which includes both a TV and radio station and a leading web portal, B92.net, offers Custom Search on various sections of its site, such as sport, business, culture and technology. B92.net also uses several unique features, including linked CSEs, search refinements, and the capability to exclude certain sections of their sites from search results. Belfabriek, a provider of 0800 and 0900 service numbers in The Netherlands, wanted to offer customers the speed and quality of searching with Google. Since using CSBE, the number of callers has decreased substantially as people find the information they need and register their numbers directly through their website. Indian cricket site Cricbuzz uses a CSE to provide cricket fans relevant cricket content for any search related to cricket, using search refinements for drilling down into scores, player profiles, records, blogs and news.
We'd like to hear from you about your CSE too. Please keep that feedback coming.